Ad agencies look beyond traditional media and into unconventional space
Implications - The ad industry is abuzz about the death of print, the rise of digital, and other media-related news, with media sales often referenced as this era's most creative advertising job. Unconventional and highly creative media buys are needed now more than ever, with a crowded market making it more difficult to make a lasting impression on consumers. The world's best ad agencies are thus broadening their horizons in terms of media buying, making some very unexpected choices.
Trend Themes
1. Unconventional Media Buys - Ad agencies are broadening their horizons in terms of media buying to make creative and unexpected choices.
2. Creative Ad Campaigns - Advertising agencies are using innovative and creative ways to reach out to consumers and make a lasting impression on them.
3. Shock Advertising - Advertising agencies are trying to get people to think outside the box by using shocking and controversial ads to raise awareness and take action.
Industry Implications
1. Advertising - The advertising industry is experiencing a shift towards unconventional media buys and creative ad campaigns.
2. Marketing - The marketing industry has an opportunity to collaborate with advertising agencies to develop creative strategies and campaigns to reach out to consumers.
3. Conservation - The conservation industry can use shock advertising to raise awareness and take action to protect endangered species.
5 Featured, 43 Examples:
1,034,697 Total Clicks
Date Range:
Dec 10 — Mar 12
Trending:
Warm
Consumer Insight Topics:
