Pop-up shops and restaurants go where the consumers are instead of vice versa
Implications - Pop-up shops combine the convenience of online shopping with the tangible, sensory retail experience consumers crave. Smart companies are using pop-up shops as a means of testing out new lines, adding novelty to their product and ultimately, ensuring business by going straight to where the consumer is. Essentially, mobile stores are free to relocate as they please, disarming the age-old belief that location is everything.
Trend Themes
1. Pop-up Shops - Pop-up shops are being used as a means of testing out new lines, adding novelty to a product and ultimately, ensuring business by going straight to where the consumer is.
2. Mobile Stores - Mobile stores, free to relocate as they please, are disarming the age-old belief that location is everything.
3. Pop-up Cafe/restaurant - Pop-up cafes/restaurants are now being created by brands to provide customers with an entirely new and engaging experience.
Industry Implications
1. Retail - Pop-up shops and mobile stores provide flexibility for retailers to test out new product lines and offer unique experiences to customers.
2. Food and Beverage - Pop-up cafes/restaurants provide a new and engaging dining experience for customers and an opportunity for brands to showcase their products.
3. Event Planning - The concept of pop-up shops adds a level of spontaneity and excitement to events and can be used to attract new attendees.
10 Featured, 61 Examples:
1,266,397 Total Clicks
Date Range:
Nov 10 — Mar 12
Trending:
Hot
Consumer Insight Topics:
