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Militaristic Amphibian Shades

Clean the Sky - Positive Eco Trends & Breakthroughs

The Oakley Jupiter Camo Series Draws Inspiration from the Office Pet

— July 28, 2011 — Fashion
The latest shades that might make it on the list of must-haves for the summer are the Oakley Jupiter Camo Series.

The Oakley Jupiter Camo Series is an interesting one because the inspiration for it comes from the company office's pet frog Jupiter. Each of the models in the collection highlight different aspects of the amphibian. The dominant theme in the design is the frequent use of the color green and the camo colorway that seems to be popular among many fashion brands today. There are five models in total, which include the Frogskins, Holbrook, Dispatch, Fuel Cell and Jawbone shades.

The Oakley Jupiter Camo Series brings more of a friendly, flashy look to the world of sunglasses. The inspiration behind the collection lends to a level of quirkiness and playfulness that truly makes the items pop.
Trend Themes
1. Camo-inspired Fashion - Opportunity for fashion brands to incorporate camouflage patterns into their designs, appealing to consumers' interest in military aesthetics.
2. Animal-inspired Product Collections - Potential for companies to develop products inspired by animals, tapping into consumers' love for unique and quirky design influences.
3. Bold and Flashy Sunglasses - Market potential for sunglasses that feature bright colors, playful designs, and unconventional inspirations to stand out in the eyewear industry.
Industry Implications
1. Fashion - Fashion brands can incorporate camouflage patterns and military-inspired designs into their collections, catering to the demand for edgy and unique fashion.
2. Eyewear - Eyewear companies can explore bolder and more unconventional designs, taking inspiration from animals and incorporating playful elements to attract fashion-forward consumers.
3. Outdoor Gear - Opportunity for outdoor gear brands to create products inspired by military aesthetics and animal patterns, appealing to adventure seekers and outdoor enthusiasts looking for visually striking gear.
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