Get Discounts on 'Karma Exchange' While Changing the World
Bianca — February 10, 2012 — Social Good
References: karmaexchange
Karma Exchange is a daily deals website with a social giving component -- for every item they sell, they donate a portion of the proceeds to a charity or cause.
“Every time you purchase a Karma Exchange promotion, you are helping someone climb out of poverty," the website explains. "You can witness the impact you make by watching each project unfold on the Karma Exchange website. The more you save, the more you give, the more good karma will find its way back to you.”
Karma Exchange, which is based in Vancouver and was founded by Shannen O’Brian, lets business owners create a special "Karma" product or service that will help fund an organization working toward ending poverty.
For example, instead of paying $60 for the regular price of a Flowerbox bouquet for Valentines, Karma Exchange users can buy it for $30, and know that in addition to getting a great deal, they will also be paying for girls in Ghana to go school. To top if off, when Karma Exchange users share a deal on Facebook and/or Twitter, they company also donates $1 to a cause like the Sanga Primary School Water Project.
They also have Karma Auctions, sponsored events (like Vancouver Fashion Week) and a Date Night package that lets couples support a cause while going for dinner and a movie, followed by a night in a hotel.
Contact Information
Karma Exchange website
Karma Exchange on Twitter
Karma Exchange on Facebook
“Every time you purchase a Karma Exchange promotion, you are helping someone climb out of poverty," the website explains. "You can witness the impact you make by watching each project unfold on the Karma Exchange website. The more you save, the more you give, the more good karma will find its way back to you.”
Karma Exchange, which is based in Vancouver and was founded by Shannen O’Brian, lets business owners create a special "Karma" product or service that will help fund an organization working toward ending poverty.
For example, instead of paying $60 for the regular price of a Flowerbox bouquet for Valentines, Karma Exchange users can buy it for $30, and know that in addition to getting a great deal, they will also be paying for girls in Ghana to go school. To top if off, when Karma Exchange users share a deal on Facebook and/or Twitter, they company also donates $1 to a cause like the Sanga Primary School Water Project.
They also have Karma Auctions, sponsored events (like Vancouver Fashion Week) and a Date Night package that lets couples support a cause while going for dinner and a movie, followed by a night in a hotel.
Contact Information
Karma Exchange website
Karma Exchange on Twitter
Karma Exchange on Facebook
Trend Themes
1. Social Giving - Opportunity for businesses to incorporate a social giving component into their daily deals platforms.
2. Cause Marketing - Trend of businesses partnering with charitable organizations to fund their initiatives through discounted promotions and auctions.
3. Conscious Consumerism - Growing consumer demand for deals that align with their values and support a cause.
Industry Implications
1. E-commerce - E-commerce platforms can explore incorporating social giving components into their daily deals websites.
2. Charity and Non-profit - Opportunity for charitable organizations to partner with businesses to fund their initiatives through discounted promotions and auctions.
3. Hospitality - Hotels and restaurants can offer date night packages that support a cause, allowing couples to make a positive impact while enjoying a night out.
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