'Google Offers' is a Worthy Competitor of Groupon
Carter Hansen — January 27, 2011 — Business
References: google & techcrunch
'Google Offers' is a new service by the innovative minds at Google. After their six billion dollar bid to buy out Groupon failed. the company decided to make their own spin-off of the deal-finding services Groupon offers their users.
While it is still in the early stages, Google Offers is very much up and running. With over nearly 42,000 offers already posted in their "test run," you can find deals in most major cities. If that is not enough, you can even add the Google Offers Gadget to your browser. Does it get any easier?
While it is still in the early stages, Google Offers is very much up and running. With over nearly 42,000 offers already posted in their "test run," you can find deals in most major cities. If that is not enough, you can even add the Google Offers Gadget to your browser. Does it get any easier?
Trend Themes
1. Local Deal-finding Services - Opportunities to create localized, deal-finding search engines may emerge as competitors to Groupon and Google Offers.
2. Browser Extensions for Online Shopping - Developing browser extensions that conveniently display deal-finding opportunities during online shopping may offer a disruptive innovation opportunity.
3. AI-driven Deal Matching Services - There's potential for artificial intelligence-powered technologies that can create more personalized and targeted deal offers based on user preferences.
Industry Implications
1. Retail - Retailers can take advantage of the popularity of deal-finding websites and offer exclusive deals to attract more customers.
2. E-commerce - Incorporating deal-finding technologies into e-commerce platforms can enhance customer engagement and keep shoppers on the site longer.
3. Digital Advertising - As deal-finding search engines become more popular, there may be opportunities to place targeted ads related to specific deals shown to users.
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