Dolls become a foundation for charitable events and auctions
Implications - A variety of items have been created and used for charitable purposes, but one of the items most commonly used are dolls. Whether it's a Barbie doll, a Cabbage Patch Kid or an unknown figure, dolls offer a childlike sweetness -- and offer a simple way to incorporate celebrities into the initiative -- that appeal to consumer sentiment, encouraging them to donate or contribute to a cause.
Trend Themes
1. Charity Dolls - Dolls and teddies are being paired with brands and celebrities to launch limited edition collectibles that donate proceeds to charitable causes.
2. Celebrity Dolls - Singers and performers are partnering with major brands to launch their dolls which have a wide appeal among collectors and music fans.
3. Couture Dolls - Designer dolls recreate famous personalities and celebrities in an attempt to engage fans and attract fashion enthusiasts alike.
Industry Implications
1. Toy Manufacturing - Toy manufacturers can apply innovative concepts for charity and fund-raising to drive sales while also contributing to the welfare of the society.
2. Pharma/healthcare - Charitable contributions through the sale of designer dolls can help raise funds for projects that provide food, medicine and other health-related services to the needy.
3. Fashion and Apparel - Fashion brands can leverage their expertise in creating collections to design bespoke dolls and teddies with mass appeal to collectors and consumers who want to contribute to the society.
5 Featured, 39 Examples:
600,681 Total Clicks
Date Range:
Sep 11 — Mar 12
Trending:
Mild
Consumer Insight Topics:
