The AirHotel by Time Circus Offers Popup Accommodations
Meghan Young — April 27, 2012 — Art & Design
References: timecircus.org & psfk
People traveling to Belgium this May should keep their eyes peeled for the AirHotel by Time Circus. A popup hotel inspired by fantastical elements found in a performing circus, it will be making its way through the various wooded areas of Norfolk. Providing a once-in-a-lifetime experience, the hotel only allows people to book one night in one of nine rooms available.
Part treehouse, part glamping, the AirHotel by Time Circus boasts suspended pods strung among surrounding branches. Although these unique rooms will be enough of a draw, the Airhotel will also play host to circus acts like the Strongest Granny in the Entire World as well as ‘aerial hostesses’ that will sing a song or even read a poem upon request.
Part treehouse, part glamping, the AirHotel by Time Circus boasts suspended pods strung among surrounding branches. Although these unique rooms will be enough of a draw, the Airhotel will also play host to circus acts like the Strongest Granny in the Entire World as well as ‘aerial hostesses’ that will sing a song or even read a poem upon request.
Trend Themes
1. Popup Hospitality - The trend of popup hospitality provides opportunities for businesses to create unique, once-in-a-lifetime experiences for travelers.
2. Alternative Accommodation - The rise of alternative accommodation, such as suspended lodgings like the AirHotel by Time Circus, presents disruptive innovation opportunities for the hospitality industry.
3. Experiential Travel - Experiential travel trends, like staying in a treehouse or participating in circus acts, offer opportunities for businesses to offer unique and memorable experiences to travelers.
Industry Implications
1. Hospitality - The hospitality industry can disrupt the traditional hotel model by incorporating popup hospitality and alternative accommodations.
2. Entertainment - The entertainment industry can incorporate experiential travel trends, such as circus acts and interactive performances, into their offerings to attract more customers.
3. Tourism - The tourism industry can expand on experiential travel trends by offering travelers unique and immersive experiences, like the suspended lodgings at the AirHotel by Time Circus.
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