Perfumes offer multiple benefits in order to enhance their appeal
Trend - Brands are being more creative with fragrances now, offering multiple functions in one product. Examples in this space include everything from perfumes with antibacterial formulas to hair perfumes that actually nourish hair.
Insight - As competition within the personal care space grows, consumers are overwhelmed with choice when it comes to everything from cosmetics to hair care products. For consumers, brands that offer multiple unexpected benefits in one product/service are now considered standouts that help them streamline their routines.
Insight - As competition within the personal care space grows, consumers are overwhelmed with choice when it comes to everything from cosmetics to hair care products. For consumers, brands that offer multiple unexpected benefits in one product/service are now considered standouts that help them streamline their routines.
Workshop Question - How is your brand enhancing its product/service?
Trend Themes
1. Multi-functional Fragrances - As personal care space becomes crowded, offering creative perfume offerings with multiple unexpected benefits and functions in one product could help stand out in the market.
2. Functional Fragrances - Functional fragrances serving purposes beyond giving an attractive aroma is a growing trend, providing disruptive innovation opportunities to create fragrances that reduce stress, improve productivity or enhance focus.
3. Nourishing Cosmetics - Consumers are now more mindful of what they put on their bodies, so developing nourishing cosmetics with organic and natural ingredients is a growing trend and opportunity for disruption in skincare and haircare industries.
Industry Implications
1. Personal Care Industry - The personal care industry is highly competitive, and developing multi-functional perfumes, perfume primers, functional fragrances, and skincare products with natural and organic ingredients is a major opportunity for disruption.
2. Haircare Industry - Creating innovative haircare products that nourish and protect hair while providing a mildly scented aroma is a rapidly growing trend, offering countless opportunities for haircare industry professionals.
3. Perfume Industry - Fragrances are not just intended to provide an attractive aroma anymore; developing functional perfumes that serve a purpose beyond scent creation is a fast-growing trend, opening opportunities for innovation in perfume product creation.
