Antioxidants are infused into unlikely products
Trend - The popularity of antioxidants in things like food, beverage and skincare has resulted in brands branching out and infusing these oxidation harm-reducing substances into unlikely products like clothing and water.
Insight - As consumers are faced with overwhelming choices in their day-to-day purchases, they're more inclined to seek out the most possible benefits they can receive from a product or service. Brands that merge functions and benefits in their products are likely to stand out in a sea of similar items.
Insight - As consumers are faced with overwhelming choices in their day-to-day purchases, they're more inclined to seek out the most possible benefits they can receive from a product or service. Brands that merge functions and benefits in their products are likely to stand out in a sea of similar items.
Workshop Question - What additional benefits could your brand add to its product/service?
Trend Themes
1. Antioxidant Infusion - Brands are infusing antioxidants into unlikely products, such as clothing and water, to merge functions and benefits in their products and stand out in a crowded market.
2. Better-for-you Sugar Alternatives - The rise of better-for-you sweetener alternatives, such as LIVA date sugar, that contain no additives and are lower in calories than traditional alternatives, present disruptive innovation opportunities in the food and beverage industry.
3. Sustainable Antioxidant-infused Clothes - Sustainable fashion brands, such as Gräffenberg, are infusing clothes with non-toxic ingredients, such as antioxidant ubiquinone and copper, to merge fashion and wellness, creating opportunities for disruption in the clothing and textile industry.
Industry Implications
1. Food and Beverage Industry - The demand for healthier products presents opportunities for disruptive innovation in the development of unconventional ingredients, such as better-for-you sweeteners and CBD-infused products.
2. Wellness Industry - The trend of infusing products with antioxidants and other health-enhancing compounds represents an opportunity for disruption and innovation in the wellness industry.
3. Fashion and Textile Industry - Sustainable and ethical fashion brands, that are integrating non-toxic, sustainable and functional materials like copper and antioxidants, are presenting disruptive innovation opportunities in the fashion and textile industry.
