Byredo's New Perfume Gift Sets Draw on the Spirit of Madhubani
Katherine Pendrill — December 20, 2021 — Fashion
References: hypebae
If you're looking for a last-minute gift, Byredo's new perfume gift sets are the perfect option.
Following the release of Mumbai Noise – which became an instant hit – Byredo has launched a series of eye-catching perfume gift sets that draw inspiration from traditional South Asian art practices. These sets are comprised of five different wooden boxes, with each one dedicated to a different theme. For instance, the vanity section features lipsticks, eyeshadows, mascara, brushes, and a compact mirror. There's also a dedicated lipstick box that features classic Byredo shades such as 'Dancehall Queen.' On the exterior, each box is decorated with colorful panels of vibrant Madhubani art, which is a painting technique that relies on the use of natural dyes to create powerful folk art.
The Byredo gift sets are currently available from the brand's website.
Image Credit: Byredo
Following the release of Mumbai Noise – which became an instant hit – Byredo has launched a series of eye-catching perfume gift sets that draw inspiration from traditional South Asian art practices. These sets are comprised of five different wooden boxes, with each one dedicated to a different theme. For instance, the vanity section features lipsticks, eyeshadows, mascara, brushes, and a compact mirror. There's also a dedicated lipstick box that features classic Byredo shades such as 'Dancehall Queen.' On the exterior, each box is decorated with colorful panels of vibrant Madhubani art, which is a painting technique that relies on the use of natural dyes to create powerful folk art.
The Byredo gift sets are currently available from the brand's website.
Image Credit: Byredo
Trend Themes
1. Eco-friendly Packaging - Byredo's use of wooden boxes for their perfume gift sets highlights a growing trend towards eco-friendly and sustainable packaging options.
2. Incorporating Traditional Art Practices - Byredo's decision to incorporate traditional South Asian art practices into their perfume gift sets speaks to a larger trend of incorporating cultural practices into modern design.
3. Personalized Beauty Bundles - By offering a variety of themed gift sets, including a vanity section and lipstick box, Byredo taps into the trend of personalized beauty bundles that cater to individual preferences and needs.
Industry Implications
1. Beauty and Personal Care - The beauty industry can incorporate eco-friendly packaging and personalization to offer customizable and sustainable beauty bundles.
2. Handicrafts - Byredo's use of Madhubani art highlights an opportunity for the handicrafts industry to collaborate with modern design brands.
3. Sustainable Packaging - As more companies embrace sustainable packaging options, the sustainable packaging industry can capitalize on this trend by offering innovative and environmentally-friendly packaging solutions.
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