Yú Parfums Shares "Chapters" with Different Hero Ingredients
Laura McQuarrie — November 26, 2020 — Fashion
References: yuparfums & cosmeticsbusiness
Yú Parfums shares bi-monthly perfume subscriptions so that it's easy to continually discover new editions of the brand's own cruelty-free and vegan scents. The first trio of scents found in Edition 1 was inspired by the "fluidity of the woods" and it unites fine raw ingredients like cedarwood, moss and pink pepper.
Each launch shares a different "chapter" that shares scents in the form of gender-neutral perfumes and a refillable atomizer. Chapter I focuses on cedarwood as the main ingredient, followed by other complementary notes of suede and cardamom.
In Chapter II, sandalwood bergamot tea, violet leaf and geranium and pine offer a completely different aromatic experience. Chapter III puts the focus on earthy patchouli, making it possible for people to explore a world of scents from the comfort of home.
Image Credit: Yú Parfums
Each launch shares a different "chapter" that shares scents in the form of gender-neutral perfumes and a refillable atomizer. Chapter I focuses on cedarwood as the main ingredient, followed by other complementary notes of suede and cardamom.
In Chapter II, sandalwood bergamot tea, violet leaf and geranium and pine offer a completely different aromatic experience. Chapter III puts the focus on earthy patchouli, making it possible for people to explore a world of scents from the comfort of home.
Image Credit: Yú Parfums
Trend Themes
1. Curated Perfume Subscriptions - Opportunity to disrupt the traditional fragrance industry by offering curated perfume subscriptions that provide customers with a continual discovery of new scents.
2. Gender-neutral Perfumes - Opportunity to tap into the growing demand for gender-neutral fragrances and offer scents that appeal to a wider range of consumers.
3. Refillable Atomizers - Opportunity to capitalize on sustainability and offer refillable atomizers that reduce waste and provide customers with a convenient way to carry their favorite perfumes.
Industry Implications
1. Fragrance - Opportunity for fragrance companies to leverage curated perfume subscriptions and tap into the growing interest in personalized and unique scents.
2. E-commerce - Opportunity for e-commerce platforms to partner with perfume subscription services and offer customers a seamless online shopping experience for fragrance discovery.
3. Sustainability - Opportunity for eco-friendly companies to innovate in the fragrance industry by offering refillable atomizers and promoting sustainable fragrance consumption.
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