Adwoa Beauty's Blue Tansy Collection Calms, Repairs & Strengthens
Laura McQuarrie — May 18, 2022 — Fashion
References: adwoabeauty & refinery29
Adwoa Beauty's Blue Tansy collection shares a range of haircare solutions that are focused on detoxing, strengthening and repairing chemically processed and damaged hair with tansy, also known as blue or Moroccan chamomile. The clean, vegan and cruelty-free collection of hair products includes basics like shampoo, conditioner, masks, stylers and serums, all of which help to support a wide range of hair types, from textured to straight.
Founder Julian Addo told Refinery29 about the benefits of blue tansy for hair, noting "It’s very calming and provides benefits to repair and strengthen, which is what the collection is all about." Additionally, the ingredient is non-comedogenic and non-inflammatory, so it won't clog pores, plus it boasts sensorial benefits.
The blue-themed collection can be found in PCR plastic, recyclable cardboard and glass packaging.
Founder Julian Addo told Refinery29 about the benefits of blue tansy for hair, noting "It’s very calming and provides benefits to repair and strengthen, which is what the collection is all about." Additionally, the ingredient is non-comedogenic and non-inflammatory, so it won't clog pores, plus it boasts sensorial benefits.
The blue-themed collection can be found in PCR plastic, recyclable cardboard and glass packaging.
Trend Themes
1. Clean Beauty - Opportunity for more beauty brands to offer clean, vegan and cruelty-free collections using natural ingredients
2. Detox Haircare - Opportunity for the creation of haircare products that primarily target the detoxification and cleansing of hair and scalp
3. Sustainable Packaging - Opportunity for more beauty brands to use recyclable, eco-friendly and sustainable packaging materials
Industry Implications
1. Beauty and Personal Care - Opportunity for the beauty and personal care industry to offer more natural, clean and sustainable products
2. Haircare - Opportunity for haircare industry to introduce products that focus on hair detoxification, repair and strengthening using blue tansy or other natural ingredients
3. Packaging - Opportunity for the packaging industry to innovate eco-friendly and recyclable packaging materials that can be used by various industries, including beauty
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