House of Bo Created a Revolutionary Way to Wear Perfume
Laura McQuarrie — January 4, 2022 — Fashion
References: houseofbo.co & allure
For fragrance lovers who have found a favorite scent and find that it dissipates after only a short time, a perfume primer is a solution. House of Bo created the Nourishing Parfum Primer as a revolutionary new way to experience perfume by creating a layer between the skin and a fragrance of choice.
The unscented primer is said to work by "creating a thin layer between your PH and the perfume, allowing for the fragrance to smell exactly as the perfumer intended and enhancing its durability." The hydrating product is made with a handful of key ingredients, namely hyaluronic acid, pomegranate extract, Vitamin E, aloe vera and soothing centella asiatica.
To make the most of the perfume primer, the brand recommends applying it to areas where fragrance would normally be applied, waiting 30 seconds, then applying a layer of scent.
Image Credit: Bo
The unscented primer is said to work by "creating a thin layer between your PH and the perfume, allowing for the fragrance to smell exactly as the perfumer intended and enhancing its durability." The hydrating product is made with a handful of key ingredients, namely hyaluronic acid, pomegranate extract, Vitamin E, aloe vera and soothing centella asiatica.
To make the most of the perfume primer, the brand recommends applying it to areas where fragrance would normally be applied, waiting 30 seconds, then applying a layer of scent.
Image Credit: Bo
Trend Themes
1. Nourishing Perfume Primers - The creation of perfume primers to enhance the durability of fragrances creates an opportunity for personalized skincare and scent experiences.
2. Skin-enhancing Fragrances - Infusing skincare ingredients into fragrances to enhance the health and beauty of one's skin creates opportunities for cross-industry collaborations and disruptive innovation in the world of fragrance and skincare.
3. Sustainable Fragrances - The use of natural and eco-friendly ingredients in fragrance-making, including those used in nourishing perfume primers, presents an opportunity for sustainable and ethical practices in the fragrance industry.
Industry Implications
1. Beauty and Skincare - The creation of nourishing perfume primers presents opportunities for personalized skincare experiences and cross-product collaboration in the beauty and skincare industry.
2. Fragrance - The integration of skincare ingredients into fragrances and the creation of sustainable fragrance products presents disruptive innovation opportunities in the fragrance industry.
3. Sustainability - The trend of using eco-friendly and sustainable ingredients in fragrance-making, including those used in nourishing perfume primers, presents opportunities for ethical and sustainable practices in the fragrance industry and beyond.
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