Dior's J'adore Fragrance is Reimagined for the Holiday Season
Elena Rahman — December 1, 2021 — Fashion
References: lvmh & cosmeticsbusiness
Dior's J'adore fragrance packaging undergoes a Christmas reimagination to transform the product into a festive design. The new flacon was redesigned by French architect India Mahdavi. Mahdavi aimed to create a new pack that is irresistible to the wearer's touch.
The attractive new flacon design takes inspiration from the scent's floral notes, complete with entrancing swirls. Dior's J'adore holiday fragrance bottle is crafted in Venice. The piece is decorated with a golden thread running along the glass spiral, which is a nod to the perfume's former pack with hints of hold. According to the LVMH'licensed brand, the bottle is "luxurious and sensual." Moreover, "the India Mahdavi amphora is a technical feat designed to be executed by the brilliant craftsman of Murano."
Image Credit: Dior
The attractive new flacon design takes inspiration from the scent's floral notes, complete with entrancing swirls. Dior's J'adore holiday fragrance bottle is crafted in Venice. The piece is decorated with a golden thread running along the glass spiral, which is a nod to the perfume's former pack with hints of hold. According to the LVMH'licensed brand, the bottle is "luxurious and sensual." Moreover, "the India Mahdavi amphora is a technical feat designed to be executed by the brilliant craftsman of Murano."
Image Credit: Dior
Trend Themes
1. Holiday Fragrance Packaging - New holiday packaging designs for luxury fragrances like Dior's J'adore create a unique selling point for consumers during the festive season.
2. Collaborations with Architects/designers - Collaborating with architects and designers such as India Mahdavi can lead to innovative and eye-catching packaging designs that differentiate products from competitors.
3. Incorporation of Traditional Artisanry - Crafting perfume bottles in Murano glass showcases the art form and offers a unique and luxurious selling point for consumers.
Industry Implications
1. Luxury Fragrance - Luxury fragrance brands, such as Dior, can leverage new holiday packaging designs to create a unique selling point for their products.
2. Luxury Fashion and Accessories - Collaborating with designers and architects to create unique packaging designs can have potential applications for luxury fashion and accessories industries.
3. Artisanal Glassmaking - The incorporation of traditional artisanry such as Murano glassmaking into the production of luxury goods can offer consumers a unique and culturally rich experience.
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