Voir Haircare is Supporting Women with 'Dress for Success'
Grace Mahas — February 25, 2020 — Social Good
References: voirhaircare & instagram
In honor of International Women's Day, Voir Haircare -- a sustainable Canadian cosmetics brand renowned for its high-quality products -- is giving its fans 20% off all products sitewide from March 5th to 8th. The premium brand offers invigorating products made with mindful ingredients including luxury hair oils, hair masques and scalp detoxes, and color-protecting pre-shampoo treatments.
The eco-friendly brand will also be donating a portion of all sales being donated to Dress for Success, a nonprofit that economically empowers women across the globe by giving them access to "a network of support, professional attire and the development tools to help women thrive in work and in life."
Image Credit: Voir Haircare
The eco-friendly brand will also be donating a portion of all sales being donated to Dress for Success, a nonprofit that economically empowers women across the globe by giving them access to "a network of support, professional attire and the development tools to help women thrive in work and in life."
Image Credit: Voir Haircare
Trend Themes
1. Sustainable Beauty Products - Develop eco-friendly beauty products that are made with mindful ingredients to attract environmentally conscious consumers.
2. Charitable Partnerships - Establish partnerships with non-profit organizations to donate a portion of all sales to support important social causes.
3. International Women's Day Campaigns - Launch marketing campaigns focused on International Women's Day to raise awareness for gender equality and empower women worldwide.
Industry Implications
1. Beauty and Personal Care - Develop eco-friendly and socially responsible beauty products that align with consumer values of sustainability and giving back.
2. Non-profit Organizations - Collaborate with corporate partners to create sustainable funding opportunities that support important social causes and promote corporate social responsibility.
3. Marketing and Advertising - Design creative marketing campaigns focused on important social causes that resonate with consumers and generate positive brand sentiment.
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