Brands launch campaigns helping people adjust to post-pandemic life
Trend - Brands are launching new initiatives designed to support the transition back to "normal." These range from reminding individuals of dining etiquette to tips on helpful hygiene practices to re-instate.
Insight - The pandemic drastically altered the way most of society lived day-to-day, decreasing social interactions significantly. As the economy slowly starts to re-open, many individuals feel anxiety about re-entering social situations like dining out or returning to the office. As consumers grow accustomed to life going back to "normal," many will flock to brands that will support this process.
Insight - The pandemic drastically altered the way most of society lived day-to-day, decreasing social interactions significantly. As the economy slowly starts to re-open, many individuals feel anxiety about re-entering social situations like dining out or returning to the office. As consumers grow accustomed to life going back to "normal," many will flock to brands that will support this process.
Workshop Question - How can your brand support consumers' transition to post-pandemic life?
Trend Themes
1. Post-pandemic Transition - Brands are launching new initiatives designed to support the transition back to “normal” life.
2. Hygiene Campaigns - Brands are reminding consumers to resume pre-covid hygiene habits.
3. Social Interaction Support - Card games and other initiatives are being launched to help people connect and re-connect in a time of social atrophy.
Industry Implications
1. Marketing and Advertising - Opportunities exist for marketers and advertisers to create post-pandemic campaigns and messages that communicate safety measures and support for lifestyle changes.
2. Personal Hygiene - New opportunities exist for manufacturers of personal hygiene and grooming products to create campaigns and promotions supporting consumer behavior changes during the pandemic transition.
3. Entertainment and Recreation - Opportunities exist for the entertainment and recreation industry to support social interaction and offer new experiences that celebrate re-entering “normal” life.
