Bumble and bumble's Dry Shampoo Mist Refreshes & Deodorizes Sweaty Hair
Laura McQuarrie — February 27, 2020 — Fashion
References: bumbleandbumble & thezoereport
Bumble and bumble's Prêt-à-powder Post Workout Dry Shampoo Mist offers a convenient solution for women who carefully coordinate the days that they plan to go to the gym with when they're going to wash their hair. For the development of the product, Bumble and bumble worked with world champion soccer players Ashlyn Harris and Ali Krieger, who rigorously tested the product and proved its efficacy for instantly refreshing sweaty hair.
The quick-drying, residue-free Prêt-à-powder Post Workout Dry Shampoo Mist boasts a dual-phase formula that's effective for absorbing oil, cleaning hair and neutralizing odors. Because of its two-part formula—the liquid mist contains powders—the product needs to be shaken well before it is sprayed to the roots and distributed evenly with fingers or a brush.
The quick-drying, residue-free Prêt-à-powder Post Workout Dry Shampoo Mist boasts a dual-phase formula that's effective for absorbing oil, cleaning hair and neutralizing odors. Because of its two-part formula—the liquid mist contains powders—the product needs to be shaken well before it is sprayed to the roots and distributed evenly with fingers or a brush.
Trend Themes
1. Dual-phase Formulas - The development of dual-phase formulas offers opportunities for disruptive innovation in the beauty industry by combining multiple benefits in a single product.
2. Convenient Hair Refreshers - The rise of convenient hair refreshers presents an opportunity for disruptive innovation in the personal care industry by providing on-the-go solutions for instantly revitalizing hair.
3. Athlete Collaboration - Collaborations with professional athletes like Ashlyn Harris and Ali Krieger present a disruptive innovation opportunity for brands to develop specialized products tailored to the needs of active individuals.
Industry Implications
1. Beauty - The beauty industry can leverage dual-phase formulas to create versatile and efficient products that cater to consumers' busy lifestyles.
2. Personal Care - The personal care industry can explore the development of convenient hair refreshers to meet the growing demand for time-saving and on-the-go beauty solutions.
3. Sports and Performance - The sports and performance industry can collaborate with beauty brands to develop specialized personal care products that address the unique needs of athletes and active individuals.
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