LA MOIT Enhances Perfume with the Qualities of Sanitizers
Laura McQuarrie — December 18, 2020 — Fashion
References: lamoit & prnewswire
LA MOIT's new range combines the functionality of body perfume with the antibacterial qualities of sanitizing spray. The antibacterial body perfumes are available in three original scents that are FDA-approved and boast 99.9% antibacterial effectiveness even after a period of 48 hours.
The brand gets its name from the french word for "half" and its packaging reflects this with half-frosted, half-glossy bottles. These bottles contain antibacterial eau de toilette sprays in varieties like AFTER BATHE, A LITTLE WALK and CALM BIRCH.
Knowing that people are struggling with tough times and need a means of feeling positive, the brand created the concept to offer an escape from reality and practical protection. As the brand is launching in December, it is introducing itself to the world with a festive boxed set.
Image Credit: LA MOIT
The brand gets its name from the french word for "half" and its packaging reflects this with half-frosted, half-glossy bottles. These bottles contain antibacterial eau de toilette sprays in varieties like AFTER BATHE, A LITTLE WALK and CALM BIRCH.
Knowing that people are struggling with tough times and need a means of feeling positive, the brand created the concept to offer an escape from reality and practical protection. As the brand is launching in December, it is introducing itself to the world with a festive boxed set.
Image Credit: LA MOIT
Trend Themes
1. Antibacterial Body Perfumes - Antibacterial body perfumes are an innovative way to incorporate sanitizer qualities in perfumes.
2. Multi-functional Personal Care Products - The trend of multi-functional personal care products is on the rise, and LA MOIT's antibacterial body perfumes are a prime example of this.
3. Long-lasting Sanitizing Products - There is a growing demand for sanitizing products that last for an extended period, and LA MOIT's perfumes, which have 99.9% antibacterial effectiveness even after 48 hours, meet this demand.
Industry Implications
1. Personal Care Industry - The personal care industry can harness the trend of multi-functional personal care products and develop more innovative products that cater to the growing demand of hygiene-conscious consumers.
2. Fragrance Industry - The fragrance industry can incorporate the trend of long-lasting sanitizing products and create perfumes that function as both fragrances and sanitizers.
3. Gift and Novelty Industry - The gift and novelty industry can incorporate the concept of practical protection in their products, drawing inspiration from LA MOIT's festive boxed set.
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