Luna Nectar's Relaunch Sets New Standards for Clean, Sustainable Beauty
Laura McQuarrie — May 18, 2022 — Fashion
References: lunanectar & prnewswire
Luna Nectar is reintroducing itself to the world as a clean beauty brand with waterless formulas and 80% naturally occurring active ingredients. The brand makes everything from clean hair care to skincare solutions that are vegan, cruelty-free, gluten-free and made without common irritants.
Products like the Obsidian Volumizing & Anti-Pollution Scalp Scrub feature ingredients like charcoal to remove buildup and impurities and enhance clarity, volume and softness in a clean and simple way.
Unlike most beauty products that are made with a base of 75 to 95% water and fillers and just 2 to 5% active ingredients, Luna Nectar's waterless formulations boast an average of 80% naturally occurring actives. As part of its relaunch, the brand is now Plastic Neutral+, certified by CleanHub and its packaging is SFI (Sustainable Forestry Initiative) certified.
Products like the Obsidian Volumizing & Anti-Pollution Scalp Scrub feature ingredients like charcoal to remove buildup and impurities and enhance clarity, volume and softness in a clean and simple way.
Unlike most beauty products that are made with a base of 75 to 95% water and fillers and just 2 to 5% active ingredients, Luna Nectar's waterless formulations boast an average of 80% naturally occurring actives. As part of its relaunch, the brand is now Plastic Neutral+, certified by CleanHub and its packaging is SFI (Sustainable Forestry Initiative) certified.
Trend Themes
1. Waterless Beauty Products - Luna Nectar is setting new standards for clean, sustainable beauty with their innovative waterless formulations, creating an opportunity for entrepreneurs to create their own waterless product lines.
2. Naturally Occurring Actives - The increased use of naturally occurring actives in Luna Nectar's formulations sets a trend for the use of natural, and possibly locally-sourced, ingredients in beauty products, providing opportunities for collaborations with farmers and artisans.
3. Certified Sustainable Packaging - Luna Nectar's use of certified sustainable packaging creates a trend that highlights the importance of ethical and sustainable practices in the beauty industry, and an opportunity for other brands to adopt similar practices.
Industry Implications
1. Clean Beauty - Luna Nectar's waterless and sustainable formulations are disrupting the clean beauty industry, creating opportunities for innovation and growth.
2. Sustainable Beauty - The use of sustainable and certified packaging in the beauty industry is a growing trend, opening up opportunities for brands to incorporate eco-friendly practices and appeal to environmentally conscious consumers.
3. Natural Beauty - Luna Nectar's use of naturally occurring actives in their formulations positions them as a leader in the natural beauty industry, with an opportunity for other brands to explore the use of natural and locally-sourced ingredients.
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