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Mainstream Metaverse

Brands are placing more of an emphasis on metaverse experiences

Trend - Mainstream brands are now investing in metaverse technology to develop a range of shared social experiences online. While the concept has yet to become a mainstay among consumers, technology brands are seeing the potential in creating extensive online worlds where individuals share immersive virtual spaces.

Insight - In light of the pandemic, more individuals are accustomed to virtual experiences. As technology continues to advance, consumers are expecting these virtual spaces to be more sophisticated and life-like, transforming the experience into a manifestation of reality. As people, especially younger generations, continue to turn to digital means to establish a sense of interconnectedness, brands that offer community-based virtual experiences will win consumer loyalty.
Workshop Question - How can your brand leverage the metaverse to expand consumer reach?
Trend Themes
1. Metaverse Development - As both consumers and brands shift towards immersive, community-driven virtual experiences, startups are innovating to create accessible and efficient VR development platforms.
2. Mini-metaverse Platforms - Companies are now creating mini-metaverse platforms that offer consumers a range of virtual worlds to interact with, attracting virtual-savvy consumers and pushing the limits of application development.
3. Blockchain-based Gaming and Commerce - The integration of cryptocurrency betting and decentralized commerce platforms into the Metaverse presents a unique and potentially lucrative innovation opportunity for businesses in both the gaming and commerce industries.
Industry Implications
1. Virtual Reality and Augmented Reality - As consumers look for more personalized Metaverse experiences, VR and AR technologies push the boundaries of immersive, interactive realities.
2. Gaming Industry - As more Metaverse concepts emerge, startups and businesses in the gaming industry are creating VR-compatible games and investing in mini-metaverse infrastructures.
3. Blockchain and Cryptocurrency - The integration of cryptocurrency and blockchain is making its way into the development of virtual economies within the Metaverse, creating distinct opportunities for businesses in the blockchain industry.
4.6
Score
Popularity
Activity
Freshness
Patterns
Megatrends
4 Featured, 29 Examples:
67,381 Total Clicks
Date Range:
Aug 21 — Sep 21
Trending:
Average
Consumer Insight Topics:

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