Vegan creamers that people add to coffees and teas are offered with diverse flavors
Trend - The popularity of alternative ingredients in food and beverages has resulted in brands prioritizing this space, and releasing more diverse vegan collections. Now, vegan creamers are being adapted with various flavors to enhance their appeal.
Insight - Consumers aren't just experimenting with alternatives because of allergies or intolerances, or even for ethical purposes. People are more likely to purchase alternative ingredients because they're now associated with nutrition. The more brands emphasize the health content of their alternative items, the more consumers will be drawn to them.
Insight - Consumers aren't just experimenting with alternatives because of allergies or intolerances, or even for ethical purposes. People are more likely to purchase alternative ingredients because they're now associated with nutrition. The more brands emphasize the health content of their alternative items, the more consumers will be drawn to them.
Workshop Question - How is your brand prioritizing consumers with dietary restrictions?
Trend Themes
1. Alternative Ingredient Popularity - The popularity of alternative ingredients in food and beverages has resulted in brands prioritizing this space, and releasing more diverse vegan collections.
2. Keto Diet Trend - The rise of keto-based lifestyles has generated demand for keto-friendly creamer options to replace traditional creams with healthier alternatives.
3. CBD Infused Products - The wellness industry has recently been exploring the addition of CBD in various offerings, and this trend has extended to coffee creamers as well.
Industry Implications
1. Food and Beverage Industry - Continuously adopt and incorporate alternative ingredients to create health-conscious options for conscious consumers.
2. Wellness Industry - Explore new ways to add CBD in their products for its potential health benefits and tap into a growing market.
3. Plant-based Milk Industry - Offer a wider range of vegan coffee creamer options in response to demand from alternative diet followers.
