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eLearning Entertainment

Consumers are increasingly learning new skills for fun, not employment

Trend - Pre-Pandemic, consumers would seek out eLearning mostly to learn necessary skills or increase employability. In the post-Pandemic world, acquiring new skills has become somewhat of a hobby. Platforms and niche brands alike are offering tutorials and learning formats more akin to entertainment than education.

Insight - Over recent years, social media platforms like YouTube, Instagram, and more recently TikTok have shifted to prioritize monetization for content creators and advertising opportunities with audiences. However, In the midst of the Pandemic, people have consumed and created more content than ever and are exhausted by monetization. The consumer attitude has shifted toward the belief that not every hobby must be monetized. It's about eLearning for the sake of fun, not to learn new employable skills.
Workshop Question - What is one area of your business where you could better prioritize consumers, as opposed to monetization?
Trend Themes
1. Elearning Entertainment - Acquiring new skills is now seen as a hobby and platforms are offering tutorials and learning formats more akin to entertainment than education.
2. Short-form DIY Video Apps - The short-form video format makes DIY instructional content easy to follow and consume.
3. Fun-focused Language Learning Apps - 'Morango Languages' takes a fun, alternative approach to the task of learning a new language.
Industry Implications
1. Edtech - The eLearning Entertainment trend can disrupt the Edtech industry by offering more fun-oriented learning experiences.
2. Media - The rise of short-form DIY video apps could disrupt the media industry as more people create instructional content in an easily digestible format.
3. Language Learning - The Fun-Focused Language Learning Apps trend offers a new approach to traditional language learning and could disrupt the language learning industry.
4.8
Score
Popularity
Activity
Freshness
Patterns
Megatrends
8 Featured, 63 Examples:
111,893 Total Clicks
Date Range:
Mar 20 — Dec 21
Trending:
Warm
Consumer Insight Topics:

Featured Examples

Virtual Crafting Workshops
Virtual Crafting Workshops
Paper Source's Subscription Program Includes Access to Digital How-Tos
Paper Source usually holds its kid-focused crafting workshops at its store locations but it is adapting to the demands of the current times with at-home virtual learning and subscription box services.... MORE
Entrepreneurial E-Learning Apps
Entrepreneurial E-Learning Apps
The 'Makerpeer' App Helps Professionals Create and Collaborate
The ‘Makerpeer’ app is a tool for entrepreneurs to help them create, collaborate and even monetize their professional knowledge in a unified spot for them to connect. The app will enable... MORE
Virtual Learning Platforms
Virtual Learning Platforms
Simbi's Read For Good Challenge Uses AI to Improve Literacy
Short attention spans are the norm in today’s digital media age, and Simbi addresses this by adding an interactive element to the learning process with stories students will want to read. Simbi... MORE
Sporadic Educational Lesson Apps
Sporadic Educational Lesson Apps
The 'Listenable' App Delivers Quick Lessons to Listen to
The ‘Listenable’ app is an educational solution for consumers who are looking to bolster their continuous learning and make it part of their everyday routine. The app will provide users... MORE
Gamified Stock Trading Apps
Gamified Stock Trading Apps
This App Uses a Play-Based Curriculum to Teach You About Stocks
American innovators Kaden Beckstead and Justin Hendrickson have developed an innovative new stock trading app that aims to harness the power of gamification to help people begin their learning... MORE
Fun-Focused Language Learning Apps
Fun-Focused Language Learning Apps
'Morango Languages' Offers a Free Way to Learn a New Language
Learning a new language is often interpreted as being a daunting task that requires lots of hard work to achieve, but ‘Morango Languages’ is positioned to help transition this into a fun... MORE
play_circle_filledShort-Form DIY Video Apps
Short-Form DIY Video Apps
Google Launched the Tangi App for Shareable Instructional DIY Videos
Google is launching the Tangi app, which is a video sharing platform that allows individuals to share 60-second instructional clips. The clips are intended to be DIY guides for others, across a... MORE
Globalized Language Learning Platforms
Globalized Language Learning Platforms
'SpeakWiz' Offers Access to Convenient Learning Experiences
The ‘SpeakWiz’ language learning platform is a global tool for students and teachers alike to provide them with a way to access convenient and potentially life-changing learning... MORE

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