This dpHUE Sun & City Mist Offers Color & UV Protection
Laura McQuarrie — March 17, 2020 — Fashion
References: dphue & refinery29
The dpHUE x Kristin Cavallari Sun & City Mist is a multi-purpose product that's beneficial for providing lightweight, easy-to-apply protection for color and UV protection. The product was developed in collaboration with Kristin Cavallari, who is known for her blonde hair, and understands the demands of living a multi-city lifestyle and having hair that needs to remain camera-ready at all times.
The protective hair mist is packed with ingredients like raspberry seed extract—a natural UV inhibitor—as well as a warm and tropical scent inspired by Cavallari's love of fragrance. To make the most of the product, consumers are advised to use the mist as the last step in their hair routine and reapply as needed for ongoing protection.
Image Credit: dpHUE
The protective hair mist is packed with ingredients like raspberry seed extract—a natural UV inhibitor—as well as a warm and tropical scent inspired by Cavallari's love of fragrance. To make the most of the product, consumers are advised to use the mist as the last step in their hair routine and reapply as needed for ongoing protection.
Image Credit: dpHUE
Trend Themes
1. Multi-protection Hair Mists - Opportunity for disruptive innovation in the beauty industry by creating multi-purpose hair mists that provide lightweight, easy-to-apply protection for color and UV protection.
2. Collaborative Product Development - Opportunity for disruptive innovation by collaborating with influencers and celebrities to develop hair care products that meet the specific needs of their target audience.
3. Natural UV Inhibitors - Opportunity for disruptive innovation in the cosmetics industry by incorporating natural UV inhibitors, such as raspberry seed extract, into hair care products for added protection.
Industry Implications
1. Beauty - Opportunity for disruptive innovation in the beauty industry by creating multi-purpose hair mists that provide lightweight, easy-to-apply protection for color and UV protection.
2. Celebrity/influence Marketing - Opportunity for disruptive innovation in the marketing industry by collaborating with influencers and celebrities to develop and promote hair care products that resonate with their fan base.
3. Cosmetics - Opportunity for disruptive innovation in the cosmetics industry by incorporating natural UV inhibitors, such as raspberry seed extract, into hair care products for added protection.
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