SCENTER Safely Updates In-Store Experiences with Fragrance
Laura McQuarrie — January 21, 2021 — Business
References: youtu.be & premiumbeautynews
SCENTER is an innovative in-store perfume sampling solution that was created in response to the current need for safe, contactless experiences. The way that people purchase and sample products in-store is changing and the How will we perfume ourselves tomorrow?” competition organized by Easyfairs Oriex offers insight into solutions that fit a new world. Students from ESEPAC (European School of Packaging) and ESP (École Supérieure du Parfum) were challenged to reimagine in-store perfume testing in the midst of a pandemic.
Inspired by the olfactometer, the SCENTER helps shoppers get the information they need, along with a sample. Fragrance can be applied to the skin without the need for physical touch, plus the SCENTER unit can be used alone or combined to form a unified SCENTHUB.
Inspired by the olfactometer, the SCENTER helps shoppers get the information they need, along with a sample. Fragrance can be applied to the skin without the need for physical touch, plus the SCENTER unit can be used alone or combined to form a unified SCENTHUB.
Trend Themes
1. Contactless Perfume Sampling - Innovative solutions for contactless perfume sampling in stores are emerging, creating opportunities for safer, more hygienic in-store experiences.
2. Virtual Fragrance Testing - Virtual fragrance testing and discovery tools are changing the way consumers interact with fragrances, offering a more personalized and convenient experience.
3. Multi-functional Sampling Units - Multi-functional, modular fragrance sampling units are disrupting the traditional in-store perfume sampling experience, allowing for more flexibility and customization.
Industry Implications
1. Retail - The retail industry can leverage contactless perfume sampling solutions to create safer and more comfortable in-store experiences for customers.
2. Beauty and Personal Care - The beauty and personal care industry can benefit from virtual fragrance testing tools to offer customers customized and personalized fragrance recommendations, potentially increasing sales.
3. Design and Packaging - Design and packaging industries may find opportunities in developing innovative and ergonomic fragrance sampling units that fit the changing needs of the market for safer and more personalized in-store perfume testing.
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