Facial mists now offer active, anti-aging ingredients
Trend - While face mists were once primarily used just to refresh the skin or makeup, they're now functioning as anti-aging skincare products. Now, brands are offering face mists with powerful active ingredient that reduce the signs of aging, and help prevent them.
Insight - For consumers who prefer keeping it simple, skincare has become highly complicated. With the many products, ingredients and steps now available to them, some consumers are turning to brands that ease the process of skincare and make it quick and convenient, rather than emphasizing multiple steps.
Insight - For consumers who prefer keeping it simple, skincare has become highly complicated. With the many products, ingredients and steps now available to them, some consumers are turning to brands that ease the process of skincare and make it quick and convenient, rather than emphasizing multiple steps.
Workshop Question - How is your brand prioritizing convenience for its customers?
Trend Themes
1. Anti-aging Skincare Products - Facial mists are now functioning as anti-aging skincare products, offering powerful active ingredients that reduce the signs of aging.
2. Hydrating and Protecting Mists - Facial and sunscreen mists are being formulated to offer protection from digital aging, blue light, sun damage and premature aging.
3. Vegan and Herbal Mists - Mists are being formulated to cater to a vegan customer base, with the use of herbal ingredients like Green Tea extract, lotus, gardenia and white waterlily.
Industry Implications
1. Beauty and Personal Care - Opportunities include developing new skincare formulations with powerful active ingredients and catering to the vegan customer base with herbal ingredients.
2. Technology and Personal Devices - Opportunities include developing products that combat 'digital aging', reduce exposure to blue light and protect the skin from the harmful effects of the devices individuals use in their work and everyday life.
3. Celebrity Endorsed Products - Opportunities include launching new beauty and skincare products endorsed by celebrities to grow brand awareness and loyalty of young and tech-savvy audiences.
