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Alt Perfume

Perfumes are offered in distinct portable formats that stray from tradition

Trend - Traditional fragrances and perfumes are offered in water or oil-based bottles, lotions and balms. Now, brands are being more creative with how they're offering these products, including everything from brush-on pens to portable gel perfumes.

Insight - Traditional forms of self-care that have been popular for centuries are not immune to North American consumers' drive for novelty in the products they purchase. Brands that are able to break from tradition in even the most standard products attract young Millennial and Gen Z consumers who are more willing to experiment.
Workshop Question - How is your brand breaking traditions in a way that's innovative?
Trend Themes
1. Portable and Unique Perfume Formats - Brands are being more creative with how they're offering fragrances, including everything from brush-on pens to portable gel perfumes. This trend is driven by young Millennial and Gen Z consumers who are more willing to experiment.
2. Sustainable and Eco-friendly Packaging - Several fragrance brands are creating sustainable packaging solutions, not just with refillable designs but also by utilizing recycled materials, thereby reducing packaging waste.
3. Mindful and Sensory Fragrance Experience - Fragrance brands are creating innovative sensory experiences by drawing inspiration from nature, such as raindrop-inspired fragrance journeys or solid perfumes packaged in lipstick tubes, designed for mindful cosmetics and scent.
Industry Implications
1. Beauty and Personal Care - Innovative and unique fragrance formats and sustainable packaging designs provide disruptive innovation opportunities for beauty and personal care brands to attract young consumers by offering more experiential and eco-friendly products.
2. Design and Packaging - Sustainable and eco-friendly packaging solutions and the creation of unique and creative fragrance formats create opportunities for design and packaging companies to help brands differentiate themselves and appeal to younger consumers.
3. Retail and E-commerce - The growing trend towards unique and portable fragrance formats, combined with sustainable packaging, provides opportunities for retail and e-commerce companies to offer a wider array of options to consumers and differentiate themselves from competitors.
6.6
Score
Popularity
Activity
Freshness
Patterns
Megatrends
10 Featured, 85 Examples:
163,354 Total Clicks
Date Range:
Dec 19 — Dec 22
Trending:
Hot
Consumer Insight Topics:

Featured Examples

Capsule-Shaped Solid Perfume Packaging
Capsule-Shaped Solid Perfume Packaging
The Orijin 'AROMA 59' Fragrance Capsule is Mindful
The Orijin ‘AROMA 59’ fragrance capsule has been created by the brand with power, calmness and mindfulness in mind to provide a different kind of experience when it comes to the simple... MORE
Portable Perfume Pencils
Portable Perfume Pencils
These Pencils Apply the Chanel Chance Fragrance with Greater Precision
The Chanel Chance fragrance is available in the form of eau de parfum, eau de toilette and deodorant sprays, body cleansers and moisturizers, and soon, perfume pencils that are easy to use on the go.... MORE
Compact Massageable Fragrances
Compact Massageable Fragrances
Fragrance Brand Unifrom Debuts the 'Solid Perfume' in Two Scents
Fragrance label Unifrom has debuted its newest product after the successful launch of its roll-on oil perfume, naming it the ‘Solid Perfume.’ Founder Haisam Mohammed is the mastermind behind the... MORE
Brush-On Perfume Tubes
Brush-On Perfume Tubes
The Lily Absolu Eau de Parfum is Packaged in a Refillable Squeeze Tube
For the brush-on version of the Lily Absolu Eau de Parfum, O Boticário opted for a perfume tube format that’s refillable and made from recycled materials. The Squeeze’n Tint tube by... MORE
Refillable Fragrance Brushes
Refillable Fragrance Brushes
Jo Loves' Fragrance Paintbrush Can Be Loaded with Different Scents
Jo Malone’s beauty brand launched a brush-on fragrance applicator in 2017 and now the Jo Loves Fragrance Paintbrush has been updated with an eco-friendly, refillable design. The sustainable... MORE
Waterless Skincare Sticks
Waterless Skincare Sticks
Maison Dakōta Packages Solid Skincare in Lipstick Tubes
With lipstick-like packaging, Maison Dakōta shares natural, waterless skincare solutions made in France using upcycled ingredients. The brand sees a new way for consumers to purchase and replenish... MORE
Portable Perfume Gels
Portable Perfume Gels
The Rose Calisson Perfume in Gel Applies Scented Touches
L’Occitane’s famous Rose Calisson fragrance can be experienced in a number of different formats and now there’s a precise Rose Calisson Perfume in Gel that’s packaged by the tube.... MORE
Raindrop-Inspired Fragrance Journeys
Raindrop-Inspired Fragrance Journeys
The Lates Issey Miyake Perfume Evokes Springtime Rain
The 2022 Issey Miyake perfume release promises to “truly immerse you in nature.” Dubbed ‘A Drop d’Issey Eau de Perfum Fraîche,’ the sensory experience emulates the... MORE
Luxury Christmas Fragrances
Luxury Christmas Fragrances
Dior's J'adore Fragrance is Reimagined for the Holiday Season
Dior’s J’adore fragrance packaging undergoes a Christmas reimagination to transform the product into a festive design. The new flacon was redesigned by French architect India Mahdavi.... MORE
Mini Floral Fragrance Gift Sets
Mini Floral Fragrance Gift Sets
Marc Jacob's 'Multiline Penspray Gift Set' Features Three Scents
To make it a little easier for consumers to find a great gift or stocking stuffer for their loved ones, Marc Jacobs introduced its ‘Multiline Penspray Gift Set.’ The mini perfume... MORE

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