COMME des GARÇONS Parfums Launches its Latest Scent, Ganja
Niko Pajkovic — November 23, 2021 — Fashion
References: shop.doverstreetmarket & highsnobiety
COMME des GARÇONS Parfums has announced the launch of its newest, marijuana-scented fragrance called Ganja. The new perfume comes on the heels of the brand's previous collaborations with Stüssy, KAWS, and ERL, proving that this new subsidiary venture of fashion label COMME des GARÇONS is here to stay.
According to Caroline Dumur, the perfumer who created the fragrance, the scent aimed to "put two worlds in parallel: the urban world by the design of its bottle created by Rei Kawakubo and the extrasensory world by its woody, spicy and airy aroma."
The new 30ml perfume presents notes of black pepper oil, cumin seed oil, hemp accord, guaiac wood oil, olibanum resinoid, patchouli oil, lentisque abs, and -- of course -- hemp.
Image Credit: COMME des GARÇONS
According to Caroline Dumur, the perfumer who created the fragrance, the scent aimed to "put two worlds in parallel: the urban world by the design of its bottle created by Rei Kawakubo and the extrasensory world by its woody, spicy and airy aroma."
The new 30ml perfume presents notes of black pepper oil, cumin seed oil, hemp accord, guaiac wood oil, olibanum resinoid, patchouli oil, lentisque abs, and -- of course -- hemp.
Image Credit: COMME des GARÇONS
Trend Themes
1. Marijuana-inspired Fragrances - There is an emerging trend in the fragrance industry towards marijuana-inspired scents, which could lead to new product lines and collaborations.
2. Sensory Experiences in Perfume - As consumers continue to seek unique sensory experiences, perfumers can create innovative fragrances that go beyond traditional floral and fruity notes.
3. Cross-industry Collaborations - Collaborations between fashion brands and perfume companies are becoming increasingly popular, creating opportunities for both brand awareness and product development.
Industry Implications
1. Fragrance Industry - The fragrance industry can capitalize on the trend towards marijuana-inspired scents and new sensory experiences to create innovative and unique products.
2. Marijuana Industry - As marijuana continues to be legalized in more countries and states, there is an opportunity for the marijuana industry to expand into complementary products such as fragrances and perfumes.
3. Fashion Industry - Fashion brands can collaborate with perfume companies to create unique scents that align with their brand image and create new revenue streams.
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