Krispy Kreme Set Up a Food Slot Machine to Celebrate a New Partnership
Laura McQuarrie — June 14, 2017 — Marketing
References: birminghammail & eventmagazine
To bring attention to its newest partnership with Hershey's Cookies ‘n’ Creme, Krispy Kreme is touring a food slot machine across Intu shopping centers in the UK this summer.
The donut slot machines celebrate the donut company's newest collaboration, as well as its newest range of American-themed donuts. Those who come across the machines have the chance to win a variety of prizes, including: Hershey’s Cookies ‘n’ Creme donuts, Hershey’s Cookies ‘N’ Creme bars and milkshake vouchers, as well as Krispy Kreme donuts by the dozen or potentially even a Krispy Kreme Gold Card, which will supply confectionery lovers with enough donuts for a year.
Along its tour across the UK, this face-to-face activation from Krispy Kreme will give consumers the thrill of winning great prizes from a Las Vegas-style slot machine.
The donut slot machines celebrate the donut company's newest collaboration, as well as its newest range of American-themed donuts. Those who come across the machines have the chance to win a variety of prizes, including: Hershey’s Cookies ‘n’ Creme donuts, Hershey’s Cookies ‘N’ Creme bars and milkshake vouchers, as well as Krispy Kreme donuts by the dozen or potentially even a Krispy Kreme Gold Card, which will supply confectionery lovers with enough donuts for a year.
Along its tour across the UK, this face-to-face activation from Krispy Kreme will give consumers the thrill of winning great prizes from a Las Vegas-style slot machine.
Trend Themes
1. Food Slot Machines - Exploring the use of slot machines in the food industry to attract customers and create a unique experience.
2. Branded Partnerships - Utilizing collaborations with popular brands to generate excitement and drive sales for both parties involved.
3. Experiential Marketing - Creating interactive and immersive marketing experiences that engage and captivate consumers.
Industry Implications
1. Food and Beverage - Incorporating interactive elements, such as food slot machines, to enhance customer engagement and boost sales in the food and beverage industry.
2. Retail - Partnering with brands to create unique experiences, like the Krispy Kreme slot machine, that attract and retain customers in the retail industry.
3. Marketing and Advertising - Implementing experiential marketing strategies, such as the Krispy Kreme tour, to create memorable brand interactions and increase brand awareness in the marketing and advertising industry.
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