Domino's and Gugu Guru are Helping You Pick Baby Registry Essentials
Alyson Wyers — November 29, 2017 — Life-Stages
References: dominosbabyregistry & mashable
Domino's fans have some serious brand loyalty as evidenced by the launch of pizza chain wedding registries earlier this year, and now you can also get pizza-themed baby registry essentials. The restaurant partnered with registry consulting company Gugu Guru to make a platform where pizza-obsessed parents can prepare their wishlist to welcome and be prepared for their little pizza lover to be.
The Domino's Baby Registry offers featured products including party decorations, pizza-related swag, food packages and baby registry essentials like moccasins and pants. The pizza packages cover a range of milestone moments, such as 'Sleeping Through the Night,' 'Hormonal and Hangry,' 'The Gender Reveal' and 'Baby Shower.'
This personalized baby registry shows how brands can be apart of memorable every day events.
The Domino's Baby Registry offers featured products including party decorations, pizza-related swag, food packages and baby registry essentials like moccasins and pants. The pizza packages cover a range of milestone moments, such as 'Sleeping Through the Night,' 'Hormonal and Hangry,' 'The Gender Reveal' and 'Baby Shower.'
This personalized baby registry shows how brands can be apart of memorable every day events.
Trend Themes
1. Personalized Baby Registries - Creating personalized and themed baby registries that cater to specific interests and preferences.
2. Brands in Everyday Events - Incorporating brands into everyday events, like baby showers, to create unique and memorable experiences.
3. Pizza-themed Merchandise - Offering pizza-themed merchandise as part of baby registries, catering to pizza-loving parents.
Industry Implications
1. Restaurants - Restaurants can explore partnerships with baby registry consulting companies to offer branded products and experiences for parents-to-be.
2. Retail - Retailers can leverage the concept of personalized baby registries to create themed collections and attract new customers.
3. Event Planning - Event planning companies can incorporate branded merchandise and experiences into baby showers and other milestone events.
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