The Bicycle Library Rents Out Two-Wheelers From a Converted Bus
Christopher DeLuca — July 14, 2011 — Autos
The Bicycle Library is a one of a kind concept for a bicycle borrowing system. The bicycles are stored in a converted bus and people looking to borrow a bike can first give them a try on a covered track.
What I find particularly interesting about the Bicycle Library is that the initiative is helping to move urban bike culture in new directions. If a bike borrowing system like this were to take off, it would certainly pose a challenge to popular bike sharing systems.
Implications - The green revolution has made consumers acutely aware of the necessity of making small changes to their daily lives. Transportation issues are of great importance because of the toll that car emissions have on the environment. Companies should be following this line of progressive thought with innovative campaigns.
What I find particularly interesting about the Bicycle Library is that the initiative is helping to move urban bike culture in new directions. If a bike borrowing system like this were to take off, it would certainly pose a challenge to popular bike sharing systems.
Implications - The green revolution has made consumers acutely aware of the necessity of making small changes to their daily lives. Transportation issues are of great importance because of the toll that car emissions have on the environment. Companies should be following this line of progressive thought with innovative campaigns.
Trend Themes
1. Creative Bike Borrowing Systems - Creating unique and innovative bike borrowing systems, such as the Bicycle Library, can disrupt traditional bike sharing systems.
2. Moving Urban Bike Culture - Bike lending double deckers like the Bicycle Library can help shift urban bike culture in new directions.
3. Challenges to Bike Sharing - The rise of initiatives like the Bicycle Library pose potential challenges to popular bike sharing systems.
Industry Implications
1. Green Transportation - The Bicycle Library signifies disruptive innovation opportunities in the green transportation industry.
2. Tourism and Hospitality - Incorporating bike borrowing systems like the Bicycle Library can attract tourists and enhance the hospitality industry.
3. Environmental Awareness Campaigns - Companies can engage in innovative campaigns inspired by the Bicycle Library to promote environmental awareness and sustainable transportation.
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