Seoul Secret's Snowz Gluta Ad Tastelessly Promotes Skin-Whitening
Meghan Young — January 11, 2016 — Fashion
References: adweek & designtaxi
The world of beauty -- from its ideals to physical products -- can already be viewed controversially and now a commercial promoting the new Snowz Gluta has taken that controversy to the next level. Although since removed from the public eye, the ad campaign depicted two women, one who's skin darkened dramatically to her dismay. It ended with the line, “You just need to be white to win.”
A skin-whitening product from Seoul Secrets, Snowz Gluta promotes a coveted beauty ideal in Asia. Design Taxi writes, "The company apologized in a Facebook post, saying it had no intention of being discriminatory and only meant to convey self-improvement 'in terms of personality, appearance, skills, and professionally.'"
As products like Snowz Gluta continue to pervade the market, it will be interesting to see how companies promote them positively rather than negatively.
A skin-whitening product from Seoul Secrets, Snowz Gluta promotes a coveted beauty ideal in Asia. Design Taxi writes, "The company apologized in a Facebook post, saying it had no intention of being discriminatory and only meant to convey self-improvement 'in terms of personality, appearance, skills, and professionally.'"
As products like Snowz Gluta continue to pervade the market, it will be interesting to see how companies promote them positively rather than negatively.
Trend Themes
1. Controversial Beauty Ideals - Exploring the impact and consequences of promoting controversial beauty standards in advertising.
2. Inclusive Marketing Strategies - Developing advertising campaigns that promote diversity and inclusivity in beauty industry.
3. Ethical Product Promotion - Finding innovative ways to market beauty products without promoting harmful stereotypes or ideals.
Industry Implications
1. Beauty and Cosmetics - The beauty industry needs to adapt and find ways to challenge and redefine traditional beauty standards.
2. Advertising and Marketing - The advertising and marketing industry should actively promote diversity and inclusivity in beauty campaigns.
3. Consumer Goods Retail - Retailers should choose to stock and promote products that align with ethical standards and values.
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