The Politics App From Vocativ Lets You Swipe Left or Right on Issues
Alyson Wyers — October 15, 2014 — Pop Culture
References: vocativ & fastcoexist
This politics app describes itself as the "Tinder for Politics." Developed by online publication Vocativ, Votr was created to get millennial smartphone readers more involved in American politics.
The app asks users straightforward questions about their political orientation, but the answers only come in emoji form. Depending on the user's preferences, he or she will be matched up with some of the 161 Senate candidates. The timing of the politics app is ideal given midterm elections coming up in November. The mobile and web app is also intended to stimulate discussion.
In addition to getting people to swipe left or right on political issues, the data accumulated from Votr offers Vocativ CEO Scott Cohen and his team more story ideas. For example, Cohen notes "We see that our audience is keenly interested in environment, reproductive rights, marriage equality."
The app asks users straightforward questions about their political orientation, but the answers only come in emoji form. Depending on the user's preferences, he or she will be matched up with some of the 161 Senate candidates. The timing of the politics app is ideal given midterm elections coming up in November. The mobile and web app is also intended to stimulate discussion.
In addition to getting people to swipe left or right on political issues, the data accumulated from Votr offers Vocativ CEO Scott Cohen and his team more story ideas. For example, Cohen notes "We see that our audience is keenly interested in environment, reproductive rights, marriage equality."
Trend Themes
1. Emojis in Political Apps - Incorporating emojis into political apps can make political orientation questions more accessible while offering storytelling opportunities.
2. Gamification of Politics - Gamifying politics can help stimulate engagement and discussion while gathering user data for storytelling and content creation.
3. Mobile Engagement with Politics - Developing mobile apps that encourage political engagement can help millennial smartphone users become more involved in American politics.
Industry Implications
1. Tech - Tech companies could explore incorporating emojis into political apps and gamifying politics to improve engagement and boost user data.
2. Media and Publishing - Media companies could benefit from developing political apps that gather user data to inform and inspire future storytelling and content creation.
3. Political Campaigns - Political campaigns could explore gamifying political issues and developing mobile apps as a strategy to engage millennial voters in upcoming elections.
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