The Veja for iPad Campaign Promotes Very Tangible Tablet Events
Meghan Young — April 30, 2012 — Marketing
References: g2brasil.br & ibelieveinadv
The Veja for iPad campaign brings to light the benefits behind tablet news apps. More emersive, interactive and extensive, this particular news portal offers so many different elements, people might as well be touching the real situation they are learning about. This sentiment is illustrated through the tag line, 'Feel the news,' which is accompanied by images of fingertips affected by the content on an iPad. For instance, a wrinkled fingertip is paired with the headline, 'The flood problems in Sao Paolo.'
Created by Sao Paolo-based ad agency G2 Brasil, the Veja for iPad campaign is simple, clever and direct. Art directed by Fernando Farillo with creative direction by Cristiane Albano, the campaign was photographed by Ricardo De Vicq.
Created by Sao Paolo-based ad agency G2 Brasil, the Veja for iPad campaign is simple, clever and direct. Art directed by Fernando Farillo with creative direction by Cristiane Albano, the campaign was photographed by Ricardo De Vicq.
Trend Themes
1. Immersive News Apps - The trend of news apps becoming more immersive, interactive, and extensive presents opportunities for disruptive innovation in the digital news industry.
2. Tangible Advertising - The trend of using tangible elements in advertising, such as the 'touching news' campaign with fingertips affected by the content on an iPad, presents opportunities for disruptive innovation in the advertising industry.
3. Visual Storytelling - The trend of visual storytelling in news apps, as seen in the Veja for iPad campaign, presents opportunities for disruptive innovation in the digital news industry.
Industry Implications
1. Digital News Industry - As news apps become more immersive, interactive, and extensive, there may be opportunities for disruptive innovation in the digital news industry.
2. Advertising Industry - Using tangible elements in advertising, such as the 'touching news' campaign, presents opportunities for disruptive innovation in the advertising industry.
3. Photography Industry - The trend of using unique and creative photography, as seen in the Veja for iPad campaign, presents opportunities for disruptive innovation in the photography industry.
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