Molson Canadian's Anything for Hockey Campaign is Epically Canadian
Meghan Young — January 11, 2016 — Lifestyle
References: molsoncanadian & contemporist
As stereotyped as Canada's love of hockey is, the recently completed rooftop ice rink epitomizes the love of the sport in an epically modern way. Taking to the soaring height of a skyscraper in the middle of the Toronto downtown core, the perception of hockey is shifted in a way that will resonate with more than just Canadians.
Created by Molson Canadian for its 2016 #anythingforhockey campaign, getting the chance to play on this rooftop ice rink depends on entering the contest that goes along with it. Fans were asked to share their own #anythingforhockey story or image on Twitter, Instagram or Facebook for a chance to set foot on it.
Overall, it's a clever and creative campaign that promotes new experiences and old traditions.
Created by Molson Canadian for its 2016 #anythingforhockey campaign, getting the chance to play on this rooftop ice rink depends on entering the contest that goes along with it. Fans were asked to share their own #anythingforhockey story or image on Twitter, Instagram or Facebook for a chance to set foot on it.
Overall, it's a clever and creative campaign that promotes new experiences and old traditions.
Trend Themes
1. Rooftop Experiences - Creating unique, elevated experiences to attract customers and build brand loyalty.
2. Social Media Contests - Using social media to engage customers and create buzz around a brand or campaign.
3. Skyscraper Innovation - Exploring the potential for using tall buildings in new and creative ways.
Industry Implications
1. Beverage Industry - Creating innovative marketing campaigns and experiences to build brand loyalty and increase sales.
2. Sports Industry - Exploring new ways to engage fans and create memorable experiences for both casual and avid enthusiasts.
3. Hospitality Industry - Offering unique experiences to guests to differentiate from competitors and increase customer satisfaction and loyalty.
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