A New Ford Bridj Partnership Will Bring Data-Driven Transit to KC
Rebecca Byers — February 26, 2016 — Autos
References: theverge
A new collaborative Ford Bridj initiative will bring data-driven transit to Kansas City. Legendary American automaker Ford recently announced the partnership with data-driven pop-up bus service Bridj and the Kansas City Area Transportation Authority in order to bring alternative transit options to Kansas City.
The innovative partnership proves that large, well-established brands still have the opportunity to incorporate aspects of the sharing economy into their pre-existing business offerings. The project will first work to satisfy regions of the Kansas City Area currently underserved by the official transit system, as gleaned from the data collected by the platform.
As public institutions struggle to budget much-needed investment in city services, brands have the opportunity to step up and contribute in often surprising ways.
The innovative partnership proves that large, well-established brands still have the opportunity to incorporate aspects of the sharing economy into their pre-existing business offerings. The project will first work to satisfy regions of the Kansas City Area currently underserved by the official transit system, as gleaned from the data collected by the platform.
As public institutions struggle to budget much-needed investment in city services, brands have the opportunity to step up and contribute in often surprising ways.
Trend Themes
1. Data-driven Transit Services - Increasing implementation of data-driven transit services presents an opportunity for innovation in public transportation through data-driven solutions.
2. Branding in the Sharing Economy - Established brands can leverage the growth of the sharing economy by incorporating aspects of it into their existing business offerings.
3. Partnerships in Transit Innovation - Collaborative efforts, such as the Ford Bridj partnership, can drive transit innovation and bring alternative transit options to underserved areas.
Industry Implications
1. Transportation - The transportation industry has the opportunity to explore data-driven solutions and incorporate aspects of the sharing economy into transit services.
2. Technology - As data collection and analytics become increasingly important in transit services, the technology industry can provide innovative solutions for improving transit efficiency and convenience.
3. Marketing - Marketing professionals can leverage the growth of the sharing economy to incorporate innovative branding strategies into existing business offerings with a focus on creating sustainable partnerships.
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