Ford Building a DeLorean-Like Flux Capacitor in Focus & Fiestas
Cadhla Gray — October 21, 2015 — Autos
References: businessinsider & wired
Ford is offering a built-in flux capacitor in honor of today's momentous date as the time-travel destination of Marty and Doc in the Back to the Future II film. October 21, 2015 -- the exact date that the pair typed into the DeLorean time machine -- will mark the first day of the pseudo-promotion.
Ford Focus and Feistas purchased have the option to come with a time machine in the car's dashboard. The sleek flux capacitor is made up of a gold and red machine with three thin flashing lights, all enclosed in a glass rectangular box.
Garnering major attention for Ford and branding the car company as fun-loving and culturally hip, the ad even uses humorous warning subtitles at the bottom like, "Avoid your past self at all costs as this could potentially cause a rift in the space-time continuum."
Ford Focus and Feistas purchased have the option to come with a time machine in the car's dashboard. The sleek flux capacitor is made up of a gold and red machine with three thin flashing lights, all enclosed in a glass rectangular box.
Garnering major attention for Ford and branding the car company as fun-loving and culturally hip, the ad even uses humorous warning subtitles at the bottom like, "Avoid your past self at all costs as this could potentially cause a rift in the space-time continuum."
Trend Themes
1. In-car Entertainment - Ford's built-in flux capacitor could be a starting point for more in-car entertainment options and experiences.
2. Pop Culture Branding - Ford showcasing its cultural relevance with a Back to the Future-themed promotion indicates opportunities for other brands to capitalize on pop culture trends.
3. Nostalgia Marketing - Using nostalgia to establish a connection with consumers is a trend that could lead to innovative and successful marketing campaigns.
Industry Implications
1. Automotive - The automotive industry can venture into creativity and fun in-car features similar to Ford's built-in flux capacitor.
2. Entertainment - Linking products to pop culture, like Ford's Back to the Future-themed promotion, creates opportunities for the entertainment industry to collaborate with brands.
3. Marketing - Capitalizing on consumer nostalgia in marketing campaigns, as demonstrated by Ford, could lead to more innovative and effective strategies in the marketing industry.
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