Avis Budget Introduces Global Attire for a Consistent Retail Experience
Meghan Young — May 6, 2015 — Business
References: twitter & autorentalnews
Avis and Budget are looking at the big picture when it comes to the company's latest announcement concerning its car rental uniforms. City to city, country to country, each uniform has been subject to different designs. That will no longer be the case. In order to introduce a more consistent brand identity and retail experience, the car rental uniforms will be homogeneous on a global scale.
Designed by British designer Jeff Banks, the car rental uniforms were created with employee feedback in mind. Kristen Maloney, vice president, Strategic Customer Initiatives, Avis Budget Group, says, "Loyal Avis and Budget customers can be assured that they will enjoy the same high level of service whether they rent in London, Ontario or London, England. And we will continue to look for ways to ensure our service not just meets, but exceeds customer expectations."
Designed by British designer Jeff Banks, the car rental uniforms were created with employee feedback in mind. Kristen Maloney, vice president, Strategic Customer Initiatives, Avis Budget Group, says, "Loyal Avis and Budget customers can be assured that they will enjoy the same high level of service whether they rent in London, Ontario or London, England. And we will continue to look for ways to ensure our service not just meets, but exceeds customer expectations."
Trend Themes
1. Global Uniforms - The trend of global uniforms can create a more consistent brand identity and retail experience for businesses with a global presence.
2. Employee Feedback - Incorporating employee feedback in designing uniforms can help improve employee morale and customer satisfaction.
3. Brand Identity - Ensuring the consistency of a brand identity can improve customer expectations and loyalty.
Industry Implications
1. Hospitality Industry - The hospitality industry can benefit from global uniform policies to establish a consistent customer experience across various locations.
2. Retail Industry - Uniform policies can improve brand identity and customer experience in the retail industry, especially for global brands with multiple locations.
3. Service Industry - Incorporating employee feedback in designing uniforms can improve employee morale and ultimately, customer satisfaction in the service industry.
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