The 'E Le Me' Food Delivery App Serves Meals from Small Eateries in China
If you're ever hungry in China, you should check out the mobile food delivery app 'E Le Me.' It is one of many dozens of emerging food delivery apps in the country. In busy and highly populated Chinese cities, there are small mom-and-pop restaurants along all streets -- these are the main focus for food delivery apps like E Le Me.
E Le Me has its own fleet of delivery people who take online orders, go to a restaurant, purchase food and then delivers it to your door on a scooter-bike.
You may ask: "Well, hasn't there always been food delivery?" Yes, but apps like E Le Me have become extremely popular because of their different targets. They cooperate with restaurants that are not large enough or profitable enough to recruit their own delivery guys. So for these restaurants, they essentially share the use of E Le Me's delivery fleet.
When searching for food, app users can sort by average delivery time, distance from location or minimum order amount. If the restaurant is currently running at high capacity, this will also be reflected on the app.
E Le Me has its own fleet of delivery people who take online orders, go to a restaurant, purchase food and then delivers it to your door on a scooter-bike.
You may ask: "Well, hasn't there always been food delivery?" Yes, but apps like E Le Me have become extremely popular because of their different targets. They cooperate with restaurants that are not large enough or profitable enough to recruit their own delivery guys. So for these restaurants, they essentially share the use of E Le Me's delivery fleet.
When searching for food, app users can sort by average delivery time, distance from location or minimum order amount. If the restaurant is currently running at high capacity, this will also be reflected on the app.
Trend Themes
1. Small Restaurant Delivery - The rise of food delivery apps like E Le Me that partner with small, mom-and-pop restaurants presents a significant opportunity for disrupting traditional food delivery services.
2. Fleet Management - E Le Me's success is largely attributed to its in-house fleet management system, which enables the company to maintain quality service for its customers and build partnerships with small businesses.
3. On-demand Delivery - The on-demand nature of E Le Me and similar food delivery apps have disrupted traditional food delivery services by providing consumers with greater convenience and accessibility.
Industry Implications
1. Food Delivery - The food delivery industry can learn from E Le Me's success in partnering with small restaurants and investing in an in-house fleet management system for providing high-quality service.
2. Restaurant Technology - Restaurants can benefit from partnering with on-demand delivery services like E Le Me to expand their customer base and optimize their delivery process using the latest fleet management technology.
3. Urban Transportation - E Le Me's use of scooter-bikes for food delivery presents an opportunity for the transportation industry to innovate its urban delivery systems with more efficient and sustainable modes of transportation.
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