Visa Checkout Gives PayPal a Run for Its Money
Meghan Young — July 19, 2014 — Tech
References: checkout.visa & fastcompany
It was about time that an e-commerce payment competitor was created to give PayPal a run for its money. Visa Checkout launched this past Wednesday. It gives customers "a secure way for consumers to purchase items without having to re-enter their credit card information for each new site," according to Fast Company. Making online purchases more seamless, which essentially means less time at checkout, this e-commerce payment competitor is the next step for credit cards.
Although created by Visa, the Checkout e-commerce payment competitor works MasterCard, Discover and American Express cards in order to provide an added layer of security. With 180 financial institutions and a growing list of retailers under its belt, Visa Checkout is doubly beneficial since merchants aren't charged additional fees aside from the ones they are already used to.
Although created by Visa, the Checkout e-commerce payment competitor works MasterCard, Discover and American Express cards in order to provide an added layer of security. With 180 financial institutions and a growing list of retailers under its belt, Visa Checkout is doubly beneficial since merchants aren't charged additional fees aside from the ones they are already used to.
Trend Themes
1. E-commerce Payment Competition - Visa Checkout competes with PayPal to provide a secure and seamless online payment experience, reducing the need for re-entering credit card information.
2. Seamless Online Purchases - Visa Checkout streamlines the checkout process, allowing customers to make purchases online more quickly, increasing customer satisfaction and loyalty.
3. Added Security for Online Payments - Visa Checkout works with multiple credit card providers to offer an added layer of security for online transactions.
Industry Implications
1. Financial Technology - The rise of e-commerce payment competitors like Visa Checkout creates opportunities for fintech companies to develop innovative payment solutions.
2. E-commerce - The seamless online purchasing experience provided by Visa Checkout presents opportunities for e-commerce businesses to attract more customers and increase sales.
3. Credit Card Companies - Credit card providers like Visa can leverage the added security features of Visa Checkout to differentiate themselves and gain a competitive edge in the market.
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