Neiman Marcus Improves Shopper Experience with Integrated Technology
Vasiliki Marapas — January 23, 2015 — Business
References: blog.neimanmarcus & digitalsignageconnection
Specialty department store Neiman Marcus partnered with T1Visions to introduce a series of interactive retail tables at the Austin, Chicago, and Topanga locations.
Integrating technology to enhance in-store experience isn't a new concept for the luxury retailer. Earlier this year, Neiman Marcus launched digital mirrors that allowed consumers the ability to look at multiple different outfit options. This time around, the store has opted for tables featuring an Ultra HD 4k touchscreen powered by T1Visions.
The OneShop application allows consumers to browse through the store's inventory, showcasing what's available (and what's not) at that particular location. For the sake of convenience and efficiency, shoppers are able to organize items into their 'My Favorite for Wishlist,' which will later be e-mailed to them for review.
Integrating technology to enhance in-store experience isn't a new concept for the luxury retailer. Earlier this year, Neiman Marcus launched digital mirrors that allowed consumers the ability to look at multiple different outfit options. This time around, the store has opted for tables featuring an Ultra HD 4k touchscreen powered by T1Visions.
The OneShop application allows consumers to browse through the store's inventory, showcasing what's available (and what's not) at that particular location. For the sake of convenience and efficiency, shoppers are able to organize items into their 'My Favorite for Wishlist,' which will later be e-mailed to them for review.
Trend Themes
1. Interactive Retail Tables - Disruptive innovation opportunity: Integrating interactive retail tables with touchscreen technology to enhance the in-store shopping experience.
2. Digital Mirrors - Disruptive innovation opportunity: Implementing digital mirrors to allow shoppers to virtually try on multiple outfit options.
3. Mobile Wishlist Integration - Disruptive innovation opportunity: Creating a mobile wishlist integration that allows shoppers to organize and review their favorite items for later purchase.
Industry Implications
1. Retail Technology - Disruptive innovation opportunity: Developing and incorporating advanced technologies into the retail industry to redefine the shopping experience.
2. Luxury Retail - Disruptive innovation opportunity: Introducing cutting-edge technologies into luxury retail environments to provide a unique and personalized shopping journey.
3. E-commerce Integration - Disruptive innovation opportunity: Bridging the gap between in-store and online shopping experiences by integrating e-commerce functionalities into physical retail spaces.
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