The Mordekai Chastity Summer 14 Campaign is Bedazzled and Cheeky
Vasiliki Marapas — September 17, 2013 — Naughty
References: ouchmagazine & milkmade
The new Mordekai Chastity Summer 14 collection by Ken Borochov is a dramatic, bejeweled assemblage of lingerie that showcased at The Standard Hotel. The eye-catching pieces featured lots of headwear – for example, a pastel pink head cage adorned with flowers, or the multi-colored Gladiator-inspired headwear. The models strutted their stuff in barely there, colorful cut-out one-pieces, many of which had bling-y flowers descending towards the crotch in a chastity belt fashion. The models were also accessorized with typographic jewelry, spelling out words like “GOD,” “QUEEN,” or “THRILL.”
Borochov spoke about his inspiration for the collection with milkmade.com, stating that, “Its premise lies in the exploration of self-expression and self-acceptance, with a virginal yet provocative Lolita at the center. The collection is trying to convey the censorship and suppression promoted in our world that masks and cages in a deceivably golden and prudish façade.” He lists his main influences as Cher and Leigh Bowery, as well as aspects of black culture. The Mordekai Chastity Summer 14 collection is truly a spectacle to be seen.
Borochov spoke about his inspiration for the collection with milkmade.com, stating that, “Its premise lies in the exploration of self-expression and self-acceptance, with a virginal yet provocative Lolita at the center. The collection is trying to convey the censorship and suppression promoted in our world that masks and cages in a deceivably golden and prudish façade.” He lists his main influences as Cher and Leigh Bowery, as well as aspects of black culture. The Mordekai Chastity Summer 14 collection is truly a spectacle to be seen.
Trend Themes
1. Bejeweled Lingerie - Designing lingerie with bejeweled adornments and embellishments to create unique and flashy designs can disrupt the traditional lingerie market.
2. Provocative Headwear - Adding provocative headwear to lingerie campaigns and runway shows can attract attention and disrupt the fashion industry.
3. Typographic Jewelry - Using typographic jewelry to spell out provocative words on models can give a unique spin to lingerie campaigns and offer a disruptive innovation opportunity for jewelry designers.
Industry Implications
1. Lingerie - The lingerie industry can explore the incorporation of bejeweled and flashy designs to create innovative lingerie pieces that stand out from the traditional designs.
2. Fashion - The fashion industry can experiment with incorporating provocative headwear to runway shows and campaigns to disrupt and attract attention to fashion designs.
3. Jewelry - Jewelry designers can explore creating typographic jewelry to spell out provocative words as a unique and disruptive innovation opportunity for the industry.
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