The Kobo Auru H20 e-Reader is Both Waterproof and Dustproof
Rahul Kalvapalle — August 28, 2014 — Tech
The Kobo Aura H2O is an e-reader that is both waterproof and dust-proof. It is a successor to the Aura HD, but is lighter than thinner. It has a 6.8-inch anti-glare touchscreen display and a resolution of 265 dots per inch, the highest resolution of any e-ink device on the market.
The device is the result of surveys conducted by Kobo that found that their customers wanted to be able to read in their bath, by the pool and on the beach without worry. With that in mind, the Kobo Aura H2O was designed to be water-proof for up to 30 minutes in 1 meter of water as long as its port cover is closed. The device is also dust-proof.
The e-reader is available from October 1 and will retain for $179.99.
The device is the result of surveys conducted by Kobo that found that their customers wanted to be able to read in their bath, by the pool and on the beach without worry. With that in mind, the Kobo Aura H2O was designed to be water-proof for up to 30 minutes in 1 meter of water as long as its port cover is closed. The device is also dust-proof.
The e-reader is available from October 1 and will retain for $179.99.
Trend Themes
1. Waterproof E-readers - The trend of waterproof e-readers allows for a wider range of reading environments, creating opportunities for innovation in outdoor and beach-related accessories for e-readers.
2. Anti-glare Touchscreen Displays - The trend of anti-glare touchscreen displays can open up opportunities for innovation in outdoor electronic devices, as well as reading experiences in bright environments.
3. Customer-centric Design - The trend of designing products with customer feedback in mind encourages innovation in the way that companies gather feedback and customer input during product development.
Industry Implications
1. E-readers - The waterproof and dust-proof feature in e-readers offers opportunities for innovation in the e-reader industry, such as waterproof e-reader cases and accessories.
2. Outdoor Gear - The waterproof feature of the Kobo Aura H2O e-reader creates opportunities for innovation in outdoor gear, such as waterproof phone cases and cameras.
3. Customer Research - The customer-centric approach to developing the Kobo Aura H2O e-reader highlights the importance of customer research for innovation in various industries, such as product development, marketing, and user experience design.
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