This Branding Concept Uses Soft Curves and Feminine Colors
Mary Van Puymbroeck — May 15, 2017 — Art & Design
References: behance.net & thedieline
Michela Sansone has designed a concept for feminine cosmetics packaging of fictional brand 'Allyson Soap.'
The design of Allyson Soap features a pastel color palettes, textural brushstrokes and softly curved bottles. The resulting effect is feminine, delicate and modern. This is the kind of brand that would feature heavily on social media and connect well with Millennial consumers. This feminine cosmetics packaging concept projects the idea that the product inside is of high quality, but accessible. The delicate script and textural detailing makes for a feminine design that stands out. While there is a clear 1980s influence in the design, yet it still feels fresh and modern.
Sansone is a Milan-based graphic and web designer with work that strongly projects a similar feminine aesthetic.
The design of Allyson Soap features a pastel color palettes, textural brushstrokes and softly curved bottles. The resulting effect is feminine, delicate and modern. This is the kind of brand that would feature heavily on social media and connect well with Millennial consumers. This feminine cosmetics packaging concept projects the idea that the product inside is of high quality, but accessible. The delicate script and textural detailing makes for a feminine design that stands out. While there is a clear 1980s influence in the design, yet it still feels fresh and modern.
Sansone is a Milan-based graphic and web designer with work that strongly projects a similar feminine aesthetic.
Trend Themes
1. Pastel Color Palettes - Opportunity for cosmetic brands to incorporate pastel color palettes in their packaging design to target millennial consumers.
2. Softly Curved Bottles - Cosmetics industry can explore the use of softly curved bottles to create a feminine and modern packaging design that stands out on social media.
3. Textural Brushstrokes - Incorporating textural brushstrokes in cosmetics packaging design can convey a sense of high-quality, accessible product and appeal to consumers seeking a delicate and modern aesthetic.
Industry Implications
1. Cosmetics - Cosmetics industry can embrace the feminine cosmetics packaging concept to attract millennial consumers and improve branding.
2. Graphic Design - Graphic design industry can explore the use of pastel color palettes, soft curves, and textural brushstrokes in their work to create visually appealing and modern designs.
3. Social Media Marketing - Incorporating feminine cosmetics packaging concepts can enhance brand presence on social media and help in effectively engaging millennial consumers.
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