label.m's Highlighting Toners Help to Create #ColourPopRoots
Laura McQuarrie — May 25, 2017 — Fashion
References: hellogiggles
One of the main reasons that prevents people from dying their hair an unnatural color is the commitment that it requires—but this will not be a concern for consumers who use label.m's new hair highlighters.
The Highlighting Toners are made in colors for adding red, blue, brunette and blonde accents to hair, such as highlights and contours. label.m is promoting the use of these new hair products by encouraging consumers to embrace #NonCommittalColour and show off their #ColourPopRoots on social media. The temporary, quick-drying hair-coloring sprays are being touted as perfect products for parties, festivals, Halloween and other special events where a pop of low-maintenance hair color would be a fun way to elevate one's look.
After applying, styling and showing off a fun hair color, those who use the hair highlighters can simply remove the product by washing it out.
The Highlighting Toners are made in colors for adding red, blue, brunette and blonde accents to hair, such as highlights and contours. label.m is promoting the use of these new hair products by encouraging consumers to embrace #NonCommittalColour and show off their #ColourPopRoots on social media. The temporary, quick-drying hair-coloring sprays are being touted as perfect products for parties, festivals, Halloween and other special events where a pop of low-maintenance hair color would be a fun way to elevate one's look.
After applying, styling and showing off a fun hair color, those who use the hair highlighters can simply remove the product by washing it out.
Trend Themes
1. Temporary Hair Highlighters - Temporary hair highlighters present a disruptive innovation opportunity for beauty and cosmetics companies to respond to the challenge of commitment when it comes to unnatural hair colours.
2. Non-committal Colour - Non-committal hair colour is a trend that provides a disruptive innovation opportunity for hair-care and beauty companies to address the growing demand for versatile temporary hair dyes.
3. Quick-drying Hair-coloring Sprays - Quick-drying hair coloring sprays can be a viable disruptive innovation opportunity for cosmetic and beauty companies to target customers who are looking for fast, fun, and easy to use hair products.
Industry Implications
1. Beauty and Cosmetics - Temporary hair highlighters provide opportunities for the beauty and cosmetics industry to increase their sales and tap into a new target audience looking for temporary fun hair colors.
2. Hair-care - The trend of non-committal hair color provides opportunities for hair-care companies to innovate new products that cater to changing consumer preferences and needs.
3. Fashion and Apparel - Quick-drying hair coloring sprays present a disruptive innovation opportunity for those in the fashion and apparel industry to tap into the growing demand for quick hair and makeup fixes that complement daily wear.
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