The New Warby Parker Line Was Made in Collaboration with Amanda de Cadenet
Riley von Niessen — February 3, 2017 — Fashion
References: ca.warbyparker & hypebae
Those interested in eyewear that's modern, statement-worthy and simultaneously subtle are sure to find value in the new Warby Parker collection, which was made in collaboration with Amanda de Cadenet, the founder and CEO of #girlgaze.
She explained her desire to become involved in the creation of the new Warby Parker collection by saying, "I’ve worn glasses for a long time and knew that eventually, I wanted to design my own pair that was both affordable and chic."
Although elegant pastel pink eyewear is the most prevalent in the collection, there's a variety of more traditional black frames as well. All of the eyewear is currently available on the Warby Parker website, however limited numbers of each style were made in order to keep the frames exclusive.
She explained her desire to become involved in the creation of the new Warby Parker collection by saying, "I’ve worn glasses for a long time and knew that eventually, I wanted to design my own pair that was both affordable and chic."
Although elegant pastel pink eyewear is the most prevalent in the collection, there's a variety of more traditional black frames as well. All of the eyewear is currently available on the Warby Parker website, however limited numbers of each style were made in order to keep the frames exclusive.
Trend Themes
1. Pastel Pink Eyewear - Disruptive innovation opportunity: Capitalize on the growing demand for modern and subtle eyewear by offering a wide range of pastel pink frames that are affordable and chic.
2. Collaborative Design - Disruptive innovation opportunity: Partner with influential figures in the fashion industry to create unique and statement-worthy eyewear collections that cater to different tastes and preferences.
3. Exclusive Limited Editions - Disruptive innovation opportunity: Create limited edition eyewear collections with a limited number of each style to create a sense of exclusivity and drive demand.
Industry Implications
1. Fashion - Disruptive innovation opportunity: Integrate technology and innovation into the fashion industry by combining stylish eyewear designs with affordable prices.
2. E-commerce - Disruptive innovation opportunity: Improve the online shopping experience for eyewear by offering a wide range of styles and limited edition collections exclusively on e-commerce platforms.
3. Influencer Marketing - Disruptive innovation opportunity: Collaborate with influential figures in the fashion and beauty industry to endorse and promote unique eyewear collections, driving brand awareness and sales.
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