John Frieda's Treatment Lightens Brunette Hair During a Wash
Laura McQuarrie — April 18, 2018 — Fashion
References: johnfrieda & newbeauty
Those who are looking for a low-maintenance hair-lightening treatment will be pleased to discover the John Frieda Brilliant Brunette Visibly Brighter In-Shower Lightening Treatment.
The product is touted as a "five-minute in-shower hair lightening treatment" that may be used to lighten dark roots and brighten the overall color of one's hair. The product's formula is designed to remove melanin for a naturally highlighted look that will not leave one's hair looking brassy or orange. The in-shower hair-lightening treatment has the potential to be used by a wide range of consumers, including those with natural brown hair, as well as highlighted and color-treated styles. For best results, the brand recommends completing the treatment with the John Frieda Visibly Brighter Shampoo and Conditioner.
The affordable John Frieda Brilliant Brunette Visibly Brighter In-Shower Lightening Treatment, which retails for $10, was recently named a NewBeauty Award Winner.
The product is touted as a "five-minute in-shower hair lightening treatment" that may be used to lighten dark roots and brighten the overall color of one's hair. The product's formula is designed to remove melanin for a naturally highlighted look that will not leave one's hair looking brassy or orange. The in-shower hair-lightening treatment has the potential to be used by a wide range of consumers, including those with natural brown hair, as well as highlighted and color-treated styles. For best results, the brand recommends completing the treatment with the John Frieda Visibly Brighter Shampoo and Conditioner.
The affordable John Frieda Brilliant Brunette Visibly Brighter In-Shower Lightening Treatment, which retails for $10, was recently named a NewBeauty Award Winner.
Trend Themes
1. In-shower Hair-lightening Treatments - Disruptive innovation opportunity: Develop new, more effective and efficient in-shower hair-lightening treatments that offer long-term, natural-looking results.
2. Low-maintenance Hair-lightening - Disruptive innovation opportunity: Create innovative, low-maintenance hair-lightening solutions that save time and reduce salon visits.
3. Affordable Hair-lightening Products - Disruptive innovation opportunity: Introduce affordable hair-lightening products that cater to a wider range of consumers.
Industry Implications
1. Beauty and Personal Care - Disruptive innovation opportunity: Implement advanced technologies and ingredients in the beauty and personal care industry to develop unique hair-lightening products.
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3. Retail and Consumer Goods - Disruptive innovation opportunity: Explore new distribution channels and retail strategies to make hair-lightening products more accessible and affordable for consumers.
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