This Packaging is Designed to Look Sophisticated and Effective
Mishal Omar — August 24, 2016 — Fashion
References: bulldogdrummond & packagingoftheworld
This hair care packaging is designed to be minimal and sleek to emphasize the effectiveness of the contents it contains.
People with blonde hair, or those who dye their hair blonde, are more likely to have to deal with damaged, thinning and dry strands. Entrepreneurs Erika McKeller and Elisa Hill decided to understand why this occurs and as a result have developed 'BLNDN Complex,' a line of products that are "designed to reverse the harmful effects of oxidation." BLNDN enlisted 'Bulldog Drummond' to create its brand identity and the resulting hair care packaging is engraved with the company logo, maintains a simple white backdrop and is identifiable with a small red stripe.
This hair care line works to target very specific issues while its packaging highlights the products' ability to do so.
People with blonde hair, or those who dye their hair blonde, are more likely to have to deal with damaged, thinning and dry strands. Entrepreneurs Erika McKeller and Elisa Hill decided to understand why this occurs and as a result have developed 'BLNDN Complex,' a line of products that are "designed to reverse the harmful effects of oxidation." BLNDN enlisted 'Bulldog Drummond' to create its brand identity and the resulting hair care packaging is engraved with the company logo, maintains a simple white backdrop and is identifiable with a small red stripe.
This hair care line works to target very specific issues while its packaging highlights the products' ability to do so.
Trend Themes
1. Minimal Packaging - Opportunity for developing packaging designs that are minimal and sleek to emphasize the effectiveness of the product.
2. Targeted Hair Care Products - Opportunity for creating hair care products that target specific issues such as damaged, thinning, and dry strands.
3. Engraved Packaging - Opportunity for using engraved packaging to create a sophisticated and effective brand identity.
Industry Implications
1. Beauty and Personal Care - Disruptive innovation opportunity for developing unique and effective hair care products.
2. Packaging and Labeling - Disruptive innovation opportunity for creating innovative packaging designs and materials.
3. Branding and Marketing - Disruptive innovation opportunity for using unique packaging techniques to create a strong brand identity.
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