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Incentivized Insurance

Insurance companies invest in consumer health to build relationships

Implications - Insurance companies are offering rewards for consumers who cultivate healthy habits in their personal lives. In doing so, these companies are not only gamifying the pursuit of wellness; they also position themselves as stakeholders in consumer health. By becoming active participants in consumer lives, these brands succeed in building meaningful relationships.
Workshop Question - How could your brand create a stronger relationship with your consumers, such as through something like gamification?
Trend Themes
1. Incentivized Wellness - Insurance companies offer rewards to consumers who cultivate healthy habits in their personal lives, leading to opportunities for corporations to implement wellness plans with incentives for employees to live healthier lifestyles.
2. Wearable Technology - Wearable tech tracks individual's health data, which can be shared with employers and insurance companies to personalize healthcare and wellness programs.
3. Gamification - Gamified approaches are used to incentivize people to exercise more, which can be used by businesses to motivate employees to lead healthier lives.
Industry Implications
1. Insurance - Insurance companies offer rewards for healthy habits, use wearable tech to personalize healthcare and wellness programs, and tie financial gain to physical activity data.
2. Corporate Wellness - Gamified approaches incentivizing exercise and healthy habits can be applied to corporate wellness programs, helping employers motivate employees to live healthier lives.
3. Wearable Tech - Wearable technology provides data for personalized healthcare and wellness programs, while also allowing for disruptive innovation in the field of fitness and healthcare.
3.2
Score
Popularity
Activity
Freshness
Patterns
Megatrends
7 Featured, 48 Examples:
131,367 Total Clicks
Date Range:
Jul 14 — Aug 16
Trending:
Mild
Consumer Insight Topics:

Featured Examples

Health Food Shopping Rewards
Health Food Shopping Rewards
This Insurance Policy Offers Monetary Healthy Eating Incentives
There are lots of things companies do to get their employees to try to live healthier lifestyles, and now insurance policies offering healthy eating incentives is among them. EatRight Rewards is an... MORE
Fitness-Encouraging Games
Fitness-Encouraging Games
The Zombie Game Gets People Healthy While Lowering Insurance Costs
This zombie game helps workers get their 10,000 steps in. Many workplaces are implementing health and wellness programs intended to not only get their employees healthier, but also reduce insurance... MORE
Youth-Rewarding Insurance Apps
Youth-Rewarding Insurance Apps
The Young Driver App Rewards Safe Drivers With Insurance Discounts
Co-Op Insurance recently launched an innovative new smartphone app, called ‘Young Driver’, that is designed to reward young drivers with significantly hefty discounts on their insurance... MORE
Incentivized Insurance Rewards
Incentivized Insurance Rewards
Oscar Health Insurance is Paying Customers for Walking Regularly
In an effort to promote moderate exercise on a daily basis, Oscar Health Insurance is paying customers for every 10,000 steps they take as part of an insurance rewards initiative. Customers based in... MORE
Deceptive Fitness Trackers
Deceptive Fitness Trackers
These Machines Helps Users Hide Personal Data from Their Employer
‘Unfit-Bits’ is a series of machines that help users hide personal data from their employer. For those who belong to certain insurance companies, tracking daily activities through a... MORE
Worker-Reported Health Apps
Worker-Reported Health Apps
FwdHealth Helps Companies Cut Insurance Costs With Their Workers' Data
In an effort to cut insurance costs for businesses, this app sends your health and fitness information tracked by other apps and wearable technology to your employer. FwdHealth links up with your... MORE
Wellness Rewards Programs
Wellness Rewards Programs
HumanaVitality Provides Incentives for Staying Healthy and Active
As if the promise of getting healthy isn’t reward enough through HumanaVitality, this program also promises great prizes to its participants. Designed to help people get and stay healthy, this... MORE

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Gadget-Insuring Apps
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Automated Auto Insurance Apps
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The Onsurance App Helps Drivers Continuously Shop for Car Insurance
Comprehensive Driving Score Apps
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Sentimental Insurance Apps
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Convenient Health Insurance Platforms
Convenient Health Insurance Platforms
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Photo-Based Insurance Apps
Photo-Based Insurance Apps
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Vibrant Fitness Trackers
Vibrant Fitness Trackers
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Comprehensive Life Trackers
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Audio-Enabled Fitness Trackers
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Medical-Grade Fitness Trackers
Medical-Grade Fitness Trackers
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Economical Fitness Trackers
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The Trasense Wearable Fitness Tracker Retails for Under Twenty Dollars
Wrist-Borne Fitness Trackers
Wrist-Borne Fitness Trackers
The HTC Grip Tracker Was Made In Collaboration With Under Armour
Community Reward Platforms
Community Reward Platforms
PIPs Creates a Smart City Currency for the Social Impact Economy
Rewarding Travel Campaigns
Rewarding Travel Campaigns
Schick's Travel Contest Offers Flights, Drives and Shopping to Winners
Good Samaritan Apps
Good Samaritan Apps
uCiC Helps People Find Out a Situation Without Venturing Out Themselves
Accommodating Loyalty Programs
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Caregiver-Honoring Apps
Caregiver-Honoring Apps
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Simplistic Fitness Trackers
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This Sleek and Sophicated Tracking Device Covers the Basics
Driver Assessment Programs
Driver Assessment Programs
CES 2015 Announces GM OnStar Will Start Tracking How Well Drivers Drive
play_circle_filledRewarding Social Currencies
Rewarding Social Currencies
Chit Aims to Change Social Media with a Tangible Social Currency
Affordable Fitness Trackers
Affordable Fitness Trackers
Movo Wave is a Stylish and Accessibly-Priced Personal Fitness Tracker
Crowdsourced Reward Apps
Crowdsourced Reward Apps
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Workout-Converting Game Rewards
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Versatile Fitness Bracelets
Versatile Fitness Bracelets
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play_circle_filledMorbid Insurance Commercials
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Community-Driven Fitness Apps
Community-Driven Fitness Apps
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Financial Fitness Incentives
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Free Bike Initiatives
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The City of Gothenburg, Sweden is Giving Bikes to Commuters to Drive Less
Collaborative Health Apps
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play_circle_filledIncentivized Fetch Machines
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Discount Food Delivery Programs
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Snack Shaming Vending Machines
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An Incentivizing Healthy Vending Machine Tweets Every Purchase Made
Action-Based Loyalty Apps
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Juengo's Customer Rewards Come from Deeds Rather Than Product Purchases
Incentive-Driven Fitness Apps
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The Fitmob App Makes Workouts More Financially Appealing
Tailored Zombie Game Apps
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The WarBot App Rewards Play with Discounts
American Student Debt Infographics
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Students Now Owe $1 trillion, or 6 Percent, of National Debt
Hipster Zombie Games
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This Highly Addictive Arcade Game Lets You Take on the Hipster Zombies
Urgent Health Care Infographics
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This Chart Details How Important Blood Donation is to World Health
play_circle_filledParachuting Cat Commercials
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This Hilarious Insurance Ad Shows Flying Cats Skydiving Together
Rewards-Based Biking
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PleaseCycle Offers an Air Miles-Like Program for Cyclists
Costly Procedure Charts
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This 'Health & Wealth: Healthcare in the U.S' Infographic is Alarming
Cooperative Insurance Coverage
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At Friendsurance, Your Friends Cover Small Claims
play_circle_filledEco Zombie Games
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Plants vs Zombies Resurrects Michael Jackson From the Dead
Hip Supermarkets Jump on Takeout Bandwagon
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