GranataPet's Pet Snack Machine Rewards Pets After a Game of Ball
Laura McQuarrie — May 13, 2014 — Lifestyle
References: granatapet.de & digitalbuzzblog
As a healthy pet food company, GranataPet developed the SnackBall pet snack machine as one more way to ensure that dogs lead long, happy lives.
The SnackBall machine was placed in different parks across German cities so that they could be happened upon by dogs and their owners while out for a walk. To get started with the SmartBall, the machines require activation with the #SnackBall hashtag. From there, a tennis ball will be launched to initiate a game of fetch. The machine is equipped with beacon technology and is able to measure a dog's fitness level based on how fast they run to return the ball.
If a dog is fast enough at returning the ball to their owner, they are rewarded with a snack of GranataPet food, but if not, they'll just have to try again.
The SnackBall machine was placed in different parks across German cities so that they could be happened upon by dogs and their owners while out for a walk. To get started with the SmartBall, the machines require activation with the #SnackBall hashtag. From there, a tennis ball will be launched to initiate a game of fetch. The machine is equipped with beacon technology and is able to measure a dog's fitness level based on how fast they run to return the ball.
If a dog is fast enough at returning the ball to their owner, they are rewarded with a snack of GranataPet food, but if not, they'll just have to try again.
Trend Themes
1. Smartball Technology - This trend presents an opportunity for pet toy manufacturers to incorporate beacon technology and fitness tracking capabilities into their products, creating interactive and rewarding experiences for pets and their owners during playtime.
2. Incentivized Pet Snack Machines - This trend opens up possibilities for pet food companies to develop interactive vending machines that dispense treats to pets as a reward for accomplishing certain tasks or behaviors, creating a fun and engaging way for pets to receive treats while promoting physical activity.
3. Fitness Tracking for Pets - This trend provides an opportunity for technology companies to develop fitness tracking devices specifically designed for pets, enabling owners to monitor their pet's activity levels, set goals, and provide rewards based on their performance, promoting a healthy and active lifestyle for pets.
Industry Implications
1. Pet Toy Manufacturing - The development of SmartBall technology presents a disruptive innovation opportunity for pet toy manufacturers to enhance their product offerings, creating new and exciting interactive toys that incorporate beacon technology and fitness tracking capabilities.
2. Pet Food Manufacturing - The emergence of incentivized pet snack machines opens up a new industry opportunity for pet food manufacturers to create interactive vending machines that dispense treats to pets, helping to strengthen brand loyalty and increase engagement with pet owners.
3. Pet Technology - The growth of fitness tracking for pets provides an industry opportunity for technology companies to develop specialized devices and apps that cater to pet owners, allowing them to track and monitor their pet's fitness levels, set goals, and reward them accordingly, thereby enhancing the overall well-being of pets.
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