CES 2015 Announces GM OnStar Will Start Tracking How Well Drivers Drive
Meghan Young — January 7, 2015 — Autos
References: progressive & theverge
At CES 2015, it was announced that the GM OnStar program will be implementing a driver assessment metric that tracks how well drivers drive. Although this might seem like a bit of a Big Brother move on the part of General Motors, the updated GM OnStar service actually works to the benefit of the driver and the community he or she resides in.
Those with a better history of driving will be eligible for lower insurance rates since GM OnStar works collaboratively with Progressive's Snapshot insurance discount program. People can also opt into this driver assessment feature, ensuring privacy if desired. By implementing this feature, GM OnStar provides people with a big incentive to drive more safely, ensuring accidents are lowered.
Those with a better history of driving will be eligible for lower insurance rates since GM OnStar works collaboratively with Progressive's Snapshot insurance discount program. People can also opt into this driver assessment feature, ensuring privacy if desired. By implementing this feature, GM OnStar provides people with a big incentive to drive more safely, ensuring accidents are lowered.
Trend Themes
1. Driver Assessment Metrics - Implementing driver assessment metrics can incentivize safer driving and lower insurance rates.
2. Collaboration with Insurance Companies - Partnerships with insurance companies can provide additional benefits and incentives for customers.
3. Privacy-enabled Driver Assessment - Offering the option for privacy in driver assessments allows individuals to maintain control of their personal information.
Industry Implications
1. Automotive - The automotive industry can leverage driver assessment metrics to promote safer driving practices and collaborate with insurance companies.
2. Insurance - Insurance companies can explore partnerships with driver assessment programs to offer lower rates for safer drivers.
3. Technology - The technology industry can play a role in developing privacy-enabled driver assessment solutions to address consumer concerns.
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